- In relation to my experience as a public relations professional my goal is to build awareness and interest, designing and promoting programs and ideas that create a favorable image to identify our organization to the general public. I manage the flow of information to the public, sending press releases to journalists and placing stories in print and broadcast media on the television and internet. I write materials like press releases, press kits, newsletters, feature articles, website content, event listings, proposals and pitch letters to journalists and TV producers convincing them to run a story on the Portuguese Air Force.- Also, as a Press Officer, I provide advice on how to deal with the news media, with clipping and internal information. This task helps the spokesperson with the answers and to maintain a positive public image avoiding negative media coverage.

- I developed online projects and worked as editor and analyst of web content, not only at the official site, as well as in social media channels (facebook, twitter, youtube, flickr, instagram) of the Portuguese Air Force, which gave me a lot of experience in their management. These tasks are based in communication and marketing strategies developed to build awareness, generate inbound traffic and cultivate leads.

- From May 2008 until December 2008 I was in charge of the station´s news broadcasts. I was responsible for training reporters and news producers and to decide when programming would run and come up with innovative ways to present that programming and radio grid. I organized the reporter teams, guiding them in the direction of good stories and advising them on the type of reporting that needed to be done.

- As a Radio Production Director I was responsible for everything heard between the music and the chatter of a radio host. I was charged with managing the production department of a broadcast facility, including voicing and producing commercials, station promos and imaging played on-air and online. Reporting directly to the general manager of the radio station, I was the "head" responsible for ensuring the effective work flow of all assignments from beggining to end.