David Felipe Cepeda Bedoya Email & Phone Number

Bogotá, Bogota, Co

Bogotá

Responsibilities:Part of the leadership team, actively participating in structuring and defining the company's strategic vision in terms of digital transformation and positioning of leading brands such as Clinique, Estée Lauder, MAC Cosmetics, and La Mer.Directly reporting to the Country Manager, working closely to develop and implement comprehensive digital plans (paid media, CRM, Ecommerce, Advocacy) aimed at driving growth and profitability.Managing digital platforms to attract qualified leads and increase conversions, with a focus on luxury strategies and brand strengthening.Overseeing and optimizing operational, sales, and marketing KPIs to enhance overall performance.Achievements:Achieved a 25% increase in digital sales through the effective implementation of innovative strategies aligned with the company's strategic vision.Boosted the average sales ticket by 50%, thanks to improved brand positioning and digital solutions.

Colombia

Responsibilities:-Definition of strategic guidelines and execution of plans for the dermocosmetics segment.-Acceleration of brand presence and positioning for La Roche Posay, Vichy, SkinCeuticals, and CeraVe on digital platforms to capture leads and enhance conversion rates.-Management and optimization of multi-brand campaigns in digital media to maximize ROI.-Monitoring and management of KPIs to ensure achievement of commercial and marketing objectives.Achievements:-Achieved a 90% sales growth in 2022 and an additional 70% in the first half of 2023, surpassing previous results.-Captured a 20% share of total sales through digital media.

Bogotá, Distrito Capital, Colombia

Lead the 360 strategy for the chanelDesigned and executed digital marketing strategies for social commerce channel development.Acquired new clients through SEO, SEM, and CRM-based strategies.

Bogotá D.C., Colombia

Designed visibility strategies and managed budgets for VOGUE brand across modern and traditional channels.- E-Commerce Sales reports and growth analysis.- Product codification in local retailers.- Digital campaigns activation.

Bogotá, Bogotá D.C. Department, Colombia

Design of visibility strategies for new product launches, that reflects on revenue increases and category development. As well as logistics and operations work.

Bogotá D.C., Colombia

Design and logistic participation on top runway shows such as ColombiaModa, BCapital, Cali Exposhow and Acicam; as well as design of stands for recognized brands such as Chivas.

Social Media Marketing Specialization, Marketing

Social media marketing specialization, provides the knowledge and resources to build a comprehensive digital marketing strategy.

Bachelor Of Industrial Design, Industrial Design

Management and direction of projects and innovation

Design Thinking For Innovation, Innovation

Generate and manage creative thinking in order to implement innovative solutions in an organization. seeing opportunities in the service.

High School

High School

Maestría En Dirección De Marketing, Marketing/Marketing Management, General