David Cervantes Email & Phone Number

UX RESPONSIBILITIES• Lead and design end-to-end design process, including research, journey mapping, wireframing, prototyping, usability testing, design systems and final high-fidelity designs, ensuring alignment with user and business objectives.• Conducted user research and usability testing to uncover insights, validate design decisions, and iterate based on quantitative and qualitative feedback.• Collaborated across disciplines—including product managers, engineers, marketers, and researchers—to align solutions with technical constraints and strategic goals.• Advocated for user-centric approaches in product development while balancing business needs and technical feasibility.• Mentored and guided junior designers, fostering collaboration and cultivating a culture of continuous improvement.• Contributed to cross-functional agile teams by designing purposeful, data-driven solutions and promoting transparency and open communication.• Maintained a forward-looking approach by staying informed about emerging UX/UI trends, technologies, and methodologies to enhance innovation.UX SKILLS• User experience• User research• UX strategy• Visual Design• Interaction design• Prototyping• Information architectureUX STRATEGY• Go to market• Proving ROI of UX• UX Roadmap• Cross-org coordination• Vision alignment• Innovation catalyst• Change agentAPPLICATIONS• Sketch, Axure, InVision• OmniGraffle and Visio• Adobe Creative Suite• G Suite Apps• Microsoft Office Suite• Google Analytics• Omniture SiteCatalyst

Us

• Defining Web 3.0, Blockchain and DeFi strategies for current / new digital projects• Define SOP for marketing, product delivery, user experience, analytics, creative and user testing• Guide marketing and design teams through design thinking process to drive innovation.• Responsible for overall creative strategy for omni channel• Lead in digital transformation of Salesforce • Strategize and innovate through technology, R&D and new digital trends• Support and establish best practices for website optimization• Define and facilitate best practices for agile teams• Research and create relationship with technology vendors• Manage a team of content writers, designers, and web team• Define and facilitate ongoing mentorship and training for manager and leadership roles

Us

Boynton Beach, Fl, Us

MANAGEMENT EXPERIENCE• Mentoring and teaching design thinking in orgs, design teams, within agile environments• Lead discovery and assessment sessions across business constituents and external partners• Developing business proposals, project planning and management, and cost estimation• Interviewing and staffing digital design teams with top talent• Empowering designers to do their best work through coaching and critique• Overseeing accurate and timely completion of high-caliber digital design deliverables• Design UX strategies and concepts such as go to market, best practices and designs systems• Continually improving UX and design capabilities, tools, processes and best practices

Boca Raton, Florida, Us

• Designed the user experience for mobile apps and mobile mSite.• Experience in UX/UI design engineering, information architecture, strategy and leadership.• Translated business rules into functional web architecture, and bridged development between site visual design and functional requirements.• Experience in Adobe Creative Suite, Microsoft Visio, Axure, Omnigraffle, Sketch, inVision and Marvel.• Design style guide using atomic design principles.• Experience in Wire framing, responsive, interactive design, Sketch and Axure.• Identified user requirements and wrote user stories for agile sizing.• Optimized conversion rates via A/B and multivariate testing strategies• Quantified improvement opportunities via data-backed recommendations• Created prototypes to rapidly iterate through user testing and evaluation• Evangelize UX within Agile teams and leadership via mentorship, training, and advocacy

Chicago, Il, Us

• Designed and led project teams through all aspects of UX design and research.• Performing comparative product research, rapid prototyping utilizing Axure, Sketch for illustrating User journeys and Interaction design mock-ups.• Designed, developed, managed and implemented web information architecture, web site usability, workflow processes, UI strategic vision, site maps, aligned navigation with client workflow path, wire-frames, user-centered design techniques and web applications.• Experience in master tools Sketch, Invision, Axure, Adobe Suite and Invision Studio.• Experience in using HTML, SCSS, JS and Axure RP to create static wire-frames, interactive prototypes, flow diagrams, and documentation for proposed business applications, websites, and mobile apps also created concept models, heuristic reviews, sitemaps, process flows, sketches, wireframes, prototypes, and detailed specifications for mobile.• Ensured all digital products and solutions balanced desirability, feasibility, and viability.CLIENT PROJECTSNovation Portal: Hospital procurement portal with integrated analytics dashboardVerizon CHM: Remote monitoring platform for biometric data from home health devices Travelocity: Flight, hotel and car booking for desktop, tablet, and mobile

• Develop the UI and UX for Travelocity.com properties including flight, hotel and car paths for mobile and tablets devices.• Conceptualize design solutions – bringing them to life through comps, wireframes, rapid prototypes, and final designs and templates.• Collaborate with development teams ensure feasibility of innovative, exciting, and emotionally engaging experience.• Create and apply brand frameworks within product lines and across the entire portfolio, ensuring a cohesive brand experience for customers.• Assess and synthesize analytical data from all resources to develop project strategy and drive innovation and continuous improvement.• Art-direct and manage the work of developer for pixel perfect UI development.

Dallas, Tx, Us

• Identify and develop brand-building and revenue generating opportunities consistent with multi-channel marketing strategy, including TV, radio, print, POS/POP and mobile devices• Manage online programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting• Coordinate initiatives with internal partners in Promotions, Media, Creative and Brand Strategy• Analyze effectiveness of programs against target metrics. • Report results to Group leadership and make recommendations to optimize campaign effectiveness.• Manage integrated teams from one or more external vendors supporting various program initiatives.• Resident subject matter expert with regard to specific interactive best practices, industry standards, and legal requirements.• Manage assigned budget, goals, objectives and implementation of deliverables.

• Development of digital strategies relating to multi-channel outlets for clients such as Nissan, Pepsi, and Levis.• Conception and implementation of social media strategies.• Fused cross channels such as print, media, interactive and mobile in congruent user experience.• Interactive project management of Web design and development.• Designed and developed information architecture.• Developed concise user usability flow and architect.• Designed both low and hi-fidelity wireframes and prototypes• Helped strengthen and maintain online traffics using web analytics and monitoring.• Conceptual thinking, translating creative ideas into digital solutions• Collaborating with web companies to ensure best practices and latest technologies for Internet• Consulting, Print Broker, Web development, Design, Training, Scheduling, Trafficking, Project Planning, Database development • Developing partnerships with creative and production management on technical related issues• Training for industry standards in desktop, design and web• In-house setups including hardware and software for digital environment• Manage/development web and design teams using P1 Business Model• Owner of small collaborative group called godev.com• Resident subject matter expert with regard to specific interactive best practices, industry standards, and legal requirements.• Manage assigned budget, goals, objectives and implementation of deliverables.