David Farrow Email & Phone Number

Partner Plus Media is the leading provider of print and digital marketing solutions for funeral and end-of-life care establishments across the United States and Canada.Accountable for the post-sale customer experience, with primary KPIs of increasing satisfaction scores, improving net revenue retention and decreasing churn, delivered through the Customer Experience Strategy, via the recruitment, training and professional development of my team.

Blackpool, United Kingdom

Elonex Outdoor Media provides Digital Out-Of-Home advertising solutions across its portfolio of over 3,000 assets throughout the UK. - Strategically targeted the automotive industry, improving lead volumes and conversion rates;- Introduced a CRM (Hubspot) across two offices, where previously none existed;- Customised the CRM and trained staff to ensure universal adoption and maximum effectiveness;- Developed and implemented targeted email marketing campaigns, powered by CRM data;- Provided new, weekly performance reports for the SLT, using CRM data;- Developed, implemented and co-ordinated new internal practices to faciliate remote working across the sales/account management team.

Introduced new discount and loyalty scheme to audience of c. 1 million members. Responsible for all revenue streams and commercial operations, including the end-to-end member experience, email comms strategy, brand partner onboarding (including contractual terms), ongoing management and performance reviews.

Senior leadership role reporting to CEO. Full P&L responsibility for the Partnerships function, covering all retail, travel and financial clients. Contract, commercial and compliance lead (FCA regulated introducer). Recruit, train and mentor direct reports. Set, monitor and report team OKR's.

A broad role incorporating elements of account management, new business development, copywriting/creative design, conversion optimisation and campaign management. Directly managed accounts for the likes of Virgin Holidays, Hotels.com, P&O Cruises, Cunard, Hoseasons, Cottages.com, Europcar, Enterprise Rent-A-Car, Haven, InterContinental Hotels Group, Holiday Extras and Eurocamp.Key achievements:- Increased travel sector turnover by 90% over two years by improving commercial terms and creating new opportunities;- Developed and monetised new advertising inventory;- Delivered process improvements to increase efficiency and productivity;- Recruited and trained additional staff members, to delegate tasks and focus on wider priorities;- Mentored staff members to aid their professional developmentReporting to the CEO, some of my key responsibilities were to:- Research and explore new markets and acquire strategic clients suitable for the target audience;- Negotiate and review commercial and contractual terms;- Create innovative and effective campaigns across HealthServiceDiscounts.com and email to deliver incremental value for clients, coupled with a sound ROI;- Monitor, review and improve campaign performance using a variety of data sources, including Google Analytics, taking into consideration the commercial objectives of both the client and the company;- Report sector performance on monthly basis at Board level.

Blackpool, United Kingdom

Key responsibilities:- Development and implementation of sales and marketing strategy;- Delivery of online and offline marketing plans to a fixed annual budget;- Recruitment, training, development and management of direct reports;- Website strategy, development and conversion growth from both a technical and design perspective;- Management of SEO, PPC and email marketing campaigns;- Data analytics and segmentation, including Google Analytics;- Development of customer relationship management processes and consumer communication strategy planning;- Appointment, briefing and management of external agencies where appropriate, to add value to the marketing plan;- Reviewing of business procedures and practices, and the implementation and management of change;- Purchasing of all printed marketing materials;- Copy writing for content, press and email;- Deputise for the Managing Director

Leeds, United Kingdom

Key responsibilities:- Monitoring of call volumes triggered by Direct Response TV (DRTV) advertising, and monitoring of Cost Per Enquiry across different spots on multiple TV networks, sending a combined weekly analysis report to senior management for action;- Ensuring inbound DRTV calls are handled correctly under a variety of different criteria;- Development and testing of the DRTV IVR call flow to avoid loops, dead-ends etc.;- Monitoring performance of third-party contact centre against agreed SLAs, examining shortfalls with contact centre manager and invoking the appropriate penalty clauses as necessary;- Preparation of KPI data and detailed call handling analysis for senior management / directors,recommending actions as appropriate;- Moderating the Ultralase ‘Laser Eye Forum’ website, providing advice for patients where appropriate- Managing internal marketing literature supply and distribution;- Updating applicable areas of company Intranet.

Direct Sales - selling internet services to SMEs via outbound telephone calls, including websites, domain names, hosting and search engine optimisation packages.

Management of two stores in the food retail sector with combined turnover in excess of £10m per annum.Duties include:- Recruitment and personal development of staff;- Preparation of staffing rotas and deployment of staff;- Ensuring all staff deliver exemplary levels of customer service in keeping with a ‘high class’ supermarket;- Liaising with reps and suppliers;- Monitoring weekly departmental sales and responding to their trends to improve sales;- Ensuring promotional products are merchandised and highlighted in the correct manner;- Monitoring wastage and recommending action to reduce shrinkage;- Opening and closing the store. Keyholder for two stores.

Training in all aspects of the business including cashing-up, customer service, shopping trends, merchandising, budgeting, security and human resources. Selected to assist with the opening of two new stores at Kirkby Lonsdale and Settle during which time I trained and managed groups of store personnel in their new roles, ensuring that the high levels of customer service for which Booths is renowned were delivered from day one.