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With 20 years in Senior roles across startups, digital publishers (Yahoo! & Google) & agency businesses (GroupM & Publicis) I am committed to digitising client transformations & delivering profitability & growth. I have directly managed people, stakeholders & clients across 25 countries & am skilled at developing, presenting & delivering the full package of AdTech & MarTech solutions through 1PD, Programmatic, AI-led innovations on time & within budget.I have earned 2 x Digital Agency of the year awards, I managed over $200M of Digital investment for a single client and have driven agency revenue growth at over 240% YoY. I am an experienced public speaker & can confidently facilitate workshops, seminars & conferences. A sample below...RECENT SPEAKING ENGAGEMENTS*Step conference panel Speaker - AI in creativity - Dubai 2024*Google Play Summit MC & Speaker - SEA & IN - 2019* Google [Think CPG] - Bangkok 2017* Google [Think Auto] - Bangkok 2018* Frost & Sullivan: 'Social Media Analytics: the path to business growth' 2014* Key note Speaker at Super Brands 2014; 'Digital Marketing in Indonesia' 2014• PR Society of Indonesia - 'Ethical use of Bloggers, Tweeters & Social Media' - 2012• Pacific Conferences 'Integrating Social, Mobile & Traditional Media' -2012• JP Morgan Indonesia 'Emerging Markets & Digital Habits/Behaviours' - 2012• (Tourism New Zealand): '2020 Emerging Tourism Markets – Indonesia' - 2012• Pacific Conferences 'Location Based services & How to maximize potential' 2012:
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Chief Marketing Officer - FractionalAtelicDubai, Ae
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Chief Marketing OfficerIngenev Jun 2024 - PresentAbu Dhabi Emirate, United Arab EmiratesTo develop & lead the strategic brand position & go-to-market strategy across B2B, B2G, B2C supporting Sales, Engineering, Legal, Data & Operations teams. To measure the impact of every dollar spent on Marketing tactics ensuring sustainable growth & delivery of company objectives. -
Regional Director Of GrowthJellyfish Jan 2024 - Jun 2024Dubai, United Arab EmiratesAs Regional Growth Director, I was responsible for both B2B Marketing Lead generation and Sales Growth. Jellyfish is an MarTech agency & premium partner to Google AdTech, Analytics and Cloud. Supporting existing client growth and new business, I am responsible for...* $X Million pipeline of new business across GMP, GA, GCP platforms & Jellyfish’s proprietary Martech * Growth from established regional clients such as Emirates, Qatar Airlines, MAF, GMG* Manage the complete Sales path, from leads & outreach to legal contracting and project launhces* Launching LinkedIn AI assessments & CRM outreach to develop a leads pipeline. -
Regional Client LeadGoogle Mar 2020 - Sep 2023SingaporeWorking with Senior Google Marketing Stakeholders across GPay, Pixel, Nest, Chromebook, PlayStore, YT Premium & Music teams I supported a $XXXM APAC investment to provide the best value, efficiency & scale from using YouTube, Search & Display. Leading strategic pilots, including...*Google Cloud AU/IN/SG testing with AI-first Performance Max*Live Streaming Ecommerce with influencers on YT Korea*Shifting GPay IN, YT Premium JP/KR from brand campaigns to App campaigns focused on CPI & CPARegional Leadership role combining Client Servicing, Biz Dev, Team leadership, strategic planning & tactical execution across Brand & Performance campaigns throughout 8 APAC markets. -
Regional Account ExecutiveGoogle Jun 2015 - Feb 2020SingaporeI led the Regional Joint Business Plans with P&G, J&J, ELC scaling transformational ambitions across 15 APAC markets, partnering with stakeholders to develop solutions for e-commerce, 1PD, mobile, creative & media with the intention to maximize reach, impact & create efficiencies in cost. Applying agnostic digital strategies & end to end tactics to grow sales, loyalty, retention & profitabilityExamples of work included: *Pioneered Audience Targeting solutions for specific vertical, leading to XX% increase in OTP for P&G. *Shifted J&J from competitor A to GMP Full Stack, with a $XXM Regional upside for Google and a $XM saving for my client. *Trained the entire Estee Lauder e-commerce team on using GA360, leading to a 2X YoY investment in Performance ad solutions & x-sell, upsell opportunities across the brand portfolio. * Built & Executed the first AR Lipstick Try-on for APAC with MAC KoreaI was called upon to share best practises with other teams & scale innovative solutions as well as develop best in class learnings. I would teach others at Google my extra-curricular passions through the G2G program & participated in a 20% project with the Google for Education team bringing VR 'Expeditions' to schools across the region.
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Executive Director Of DigitalLeo Burnett (A Publicis Agency) Jul 2013 - Jun 2015Jakarta, IndonesiaLeo Burnett is one of the leading creative agencies in the world with a portfolio of international & local clients. My job was to deliver integrated digital campaigns that resonate with consumers & drive ROI. I built and managed a direct team of 23 comprising Social Content Managers, Creatives, Analysts & Technology Specialists, demonstrating 240% revenue growth in the first year by constantly introducing new technology & data management options to clients. Leo Burnett Digital was named the Digital Agency of the year 2 years running under my tenure.Clients include Samsung, McDonalds, Coca-Cola, Tourism New Zealand, Jones Lang Lasalle, Philips, Philip Morris, Peri Plus, Tempo Scan, Metro, Australian Embassy, Volvo, P&G & Reckitt Benckiser. -
Country HeadVocanic (A Wpp Agency) Jun 2011 - Jun 2013Jakarta, IndonesiaI built Vocanic as part of a regional Social Media & Word of Mouth consulting firm, which was then sold to GroupM (WPP) in 2013. Building bespoke SaaS on 3rd party platforms as part of WoM & CRM advertising. *Registered & Opened Indonesia Office & directly recruited 10 new hires.*Pitched and won new business across Starwood hotels, Microsoft, HP & CIMB Bank, Axis & Danone*Day to Day client servicing, Managing Operations, Marketing, ProfitabilitySamples of work delivered*Danone’s 40th Anniversary re-brand - Fully integrated digital campaign, including Website, Social & Influencer*Tactical projects using Facebook’s 3P Authentication Dialogue - Diageo, CIMB Bank, Starhub, Axis, Astro*Customer Service App integrations to Call Centre for CIMB, AXIS & Starhub*Annual project + agency retainer billings worth $5M*Sold business to WPP for $XXM within 2 years of setting up operations -
Digital Sales ManagerYahoo! Jul 2010 - Jul 2011I was brought in as a consultant to assist with the building of the Yahoo! Indonesia brand. As digital media grew to levels that required investment by brands, my task was to represent Yahoo! Indonesia as part of Y! SEA and build key partners, channels and media opportunities across Y! portals. Key Responsibilities included;• Forecasting & implementing Revenue strategies to achieve quarterly targets.• Run Client, Agency presentations & workshops to achieve business objective success.• Management of account staff; oversaw campaign implementation and client reporting.• Engage top tier client base, monetize relationships with key brands & agencies.• Develop internal campaigns across a range of platforms including; Marketing, Communication, PR, Display, Sponsorship, SEM, Mobile and Social Media.• Liaise and report with Y! SEA and Y! APAC• Clients included P&G, Intel, OSK, HP, Telkom Flexi, Blackberry, Samsung, Emirates and more. -
Advertising And Marketing DirectorNzxsports.Com Ltd Nov 2005 - Jul 2010I was hired by high profile New Zealand Investment group Infratil, to lead and manage the ad revenue of nzXsports.com. This was a media collection of New Zealand’s largest snow and marine based recreational websites. Reporting to the Board of Directors my responsibilities included;• Forecasting, managing & delivering annual sales & ad revenue streams of the company.• Planning & implementing Display, Search, Sponsorship, Integrated Content, Social, Mobile marketing campaigns on behalf of agencies and brands• Managing the total cycle of campaign from concept to presentation, utilized Adserving tools & research tools including Nielsen & Hitwise as well as analytic tools for reports.• Ensuring the sales & product development teams liaised effectively & operated within deadlines. • Supervised the delivery of content through affiliates as well as writing the weekly CRM newsletters. Created & delivered press releases for Media Channels.• Coordinated offline & below the line marketing campaigns alongside Sponsors.• Understanding of HTML, Photoshop, Dreamweaver & back-end development processes. -
National Sales ManagerJj Trade Ltd Dec 2004 - Nov 2005I was National Sales Manager for a jewellery distribution company based in Wellington. We imported from the overseas jewellery market and then on-sell throughout New Zealand. Our purchasers were New Zealand’s and Australia’s largest jeweller chains; including Michael Hill, Stewart Dawsons, Gem Time Jewellers & more. Reporting to the Company Director my responsibilities included;• Managing nationwide client list of 150 through regular sales visits, emails & phone calls.• Business Development for new accounts.• Managing the office production staff.• Sales presentations for Retail buyers.• Designing and creating online & hardcopy brochures for distribution.
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Managing DirectorPlatinum Advertising Ltd Nov 2001 - Dec 2004As Director of a Direct Sales Franchise, I managed the financials & daily operations, including;Training of agents to represent various international clients & ensure they did so with integrity & professionalism. Recruit & interview suitable candidates for our sales force. Conduct educational & training meetings on communication & interpersonal skills; focusing the ability to sell a product, service or idea. We represented & managed campaigns for numerous clients including;• Hoyts and Village cinemas, Duxton & Rydges hotels chains, Pizza Hut, Local sports bars, Video Ezy, Blockbuster, YMCA, and Club Physical gyms.• Credit Card companies, Telco’s, Charity organisations such as American Express, Telecom NZ, Unicef & Red Cross.
David Chalklen Skills
David Chalklen Education Details
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Recreation & Tourism Management
Frequently Asked Questions about David Chalklen
What company does David Chalklen work for?
David Chalklen works for Atelic
What is David Chalklen's role at the current company?
David Chalklen's current role is Chief Marketing Officer - Fractional.
What is David Chalklen's email address?
David Chalklen's email address is da****@****nic.com
What is David Chalklen's direct phone number?
David Chalklen's direct phone number is +65910*****
What schools did David Chalklen attend?
David Chalklen attended Lincoln University (Nz).
What are some of David Chalklen's interests?
David Chalklen has interest in Social Media, Animal Welfare, Digital Advertising, Sports In General.
What skills is David Chalklen known for?
David Chalklen has skills like Digital Marketing, Social Media, Online Advertising, Digital Strategy, Digital Media, Sem, Integrated Marketing, Advertising, Marketing Strategy, Social Media Marketing, Seo, Mobile Marketing.
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