I am a semi-retired strategist with two primary foci: 1) marketing for life science companies and 2) invention, development and design of high-tech, high-touch products, primarily in the health care and medical space. I am named inventor on over 49 patents in the US and abroad. I serve on the board of NCBio. I am the author of the book: Making the Complex Compelling, Creating High Performance Marketing in the Life Sciences, published in 2014 by Rockbench Publishing. Forma Life Science Marketing is a leading marketing firm for biotech, life science and pharma companies. We distill complex communications into compelling messages for sophisticated audiences. Forma Life Science Marketing provides marketing strategy, including positioning, naming, and messaging, validated through market research. We then bring this strategy to life through marketing implementation services, such as the development of identities, ads (online, print and broadcast), web sites and interactive, print collateral, trade shows, direct mail, etc. Forma Life Science Marketing's expertise has been gained through our work in this space since 1987. There are few challenges we haven't seen before, and tackled successfully. Forma Industrial Design provides product strategy and design, validating this through market research such as focus groups, ethnographic research, user studies, etc. We then bring this strategy to life through design, prototyping, CAD services and engineering. I am a coach for the Win Without Pitching Program (www.winwithoutpitching.com), in which I help agency principals and employees improve sales results through guidance on positioning, expertise building, sales and marketing.