🧙‍♂️David Cheng Email & Phone Number

Australia

Sydney, New South Wales, Australia

PropHero, a buyers agency for property investors, utilising Artificial Intelligence to analyse more than 2,000 data points to identify Australia’s top 5% growth suburbs.As Head of Revenue, my responsibilities included overseeing and providing leadership, structure and processes for the Marketing Team and Sales Team with a 10x-growth at its core.- Successfully rolled out new structures and processes across Marketing and Sales Teams, improving efficiency to scale utilising automation tools.- Created testing framework for go-to-market proposition across all communication channels including paid search, content development, social (paid and organic), email and ambassador program and website content; Improving lead conversion rate by 23% in the first iteration.- Created automated Sales & Marketing dashboard enabling visibility of key business metrics for internal stakeholders and shareholders.- Coordinated the company’s first full-house investment seminars event, leveraging key industry in Brokers, Financial Advisors and Superannuation sector.- Helped secure A$8m in venture funding by demonstrating solid customer growth and well-defined growth plan for the future, including a full marketing plan for FY23/24 aligning resources, initiatives and P&L aiming for 10x scale.

Sydney, New South Wales, Australia

Joust was formulated as a challenger brand to disrupt the current consumer journey for obtaining property finance. It holds an unique proposition as a “marketplace” to connect lenders with consumers, while shifting the balance of power to the consumer through a transparent auction model.As the Head of Growth, I was responsible for driving audience, revenue and business performance, whilst building out capabilities required for future growth post-raise.- Delivered fully automated reactivation campaign, to bring lapsed users back into the acquisition funnel improving retention by ~17%.- Directed strategies to improve agency relationship and performance efficiencies. Achieving record customer volume since day-1 at 27% lower acquisition cost.- Influence and direct the development team on product improvements, utilising consumer data to identify points of friction.- Created and managed social media campaigns to increase brand engagement and awareness.

Sydney, Australia

Australia's largest comparison website spanning across 50+ product categories including finance, insurance, shopping, telecommunication and utilities. As Head of Marketing, I was responsible for building the marketing function from the ground up, providing training and development for new hires and was also responsible for the P&L across the department.- Responsible for the development of consumer-facing go-to-market strategies across over 25 different product portfolios across finance, insurance, shopping and telecommunications- Lead creative and media agencies for executing Finder's brand launch, managing internal and external stakeholders throughout the process- Responsible for the development of business critical reporting globally. Enabling clear channel attribution, brand awareness tracking and organic search revenue growth.- Responsible for +30% year-on-year revenue growth and brand awareness in Australia of 70%.- Executed the roll-out of businesses critical metrics and tracking methodology for Global operations to improve business transparency.- Created a culture of continuous testing and refinement across new emerging channels to leverage first in market advantages.

As a Search Strategy Manager I am responsible for:- Translating clients' business objective into effective search campaigns.- Liaise with the Search Production team to coordinate timely implementation of optimisation strategies and methodologies.- Development of search strategies to integrate with the wider OMD business, including Print, Outdoor, Online Display and Social Media.- Provide agency-wide consulting on key clients’ web analytic data; including success metric development, tracking implementation and conversion optimization.

As a Lead Consultant I was responsible :-- Providing Quarterly / Annual budget planning and implementation roadmaps for key Paid Search clients.- Providing strategic & tactical advice for paid search campaigns produced by Junior Consultants.- Provide training for new AdWords & SearchIgnite features.- Support the Sales team by identifying upsell opportunities and preparation of proposals.- Develop standardize templates to streamline mission critical processes.

As an Internet Market Consultant I was responsible for :-- Day-to-day management of paid search campaigns across multiple search engines.- Provide on-going recommendations on paid search activities including (but not limited to) ad copy testing, keyword expansion, bid management and landing page optimisations to achieve campaign objectives.- Report campaign performance and key findings to stakeholders and the Account Management team.- Maintain accounting records on client media spends.

B. Business, Marketing / Communications

Specialisation include: --- E-marketing (E-Marketing Principle, E-marketing Strategy, E-marketing Project) --- Advertising (Advertising.

Education record

Google AdWords Qualified --- Search Advertising Fundamentals --- Search Advertising Advanced --- Reporting & Analysis --- Display.