David Evans Email and Phone Number
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David Evans holds a Ph.D. in social psychology and is a Director of Market Research at Microsoft. There he influences the design and brand strategy for AI and Microsoft’s consumer portfolio. David has lectured since 2010 on the psychology of UX design at the University of Washington. He is the author of a 2017 book on behavioral design titled Bottlenecks: Aligning UX Design with User Psychology.In 2023, the American Psychological Association recognized David’s contributions “from cognitive and behavioral science that address employee well-being.” His research on brand memories was recognized with global honors by the European Society of Opinion and Marketing Research in 2020.
Microsoft
View- Website:
- microsoft.com
- Employees:
- 10
- Company phone:
- 0124 415 8000
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Director Of Market ResearchMicrosoft Aug 2024 - PresentRedmond, Washington, UsDirecting the Peak Moments Practice, a research initiative to identify how the user-experience defines and drives brand love. Continuing to promote the academic study of privacy psychology.
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Sr. Manager Customer Research & Applied Psychology Thought LeaderMicrosoft Jul 2023 - Aug 2024Redmond, Washington, UsBrand positioning of generative AI products. Multi-method research combining social listening, deep qual, and compete semiotics to promote the brand-defining use-cases for Copilot.
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Memory Theory Of Brand EquityMicrosoft Jul 2022 - Jun 2023Redmond, Washington, UsInnovated and led the Peak Moments Research Practice to promote experiential marketing of Windows, Surface, Edge, Microsoft 365 and other consumer brands. Drove over $30M in lifetime value through paid subscriptions. Received global recognition from ESOMAR in 2020 for innovating the brand memory battery.
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Psychology Of PrivacyMicrosoft Jul 2021 - Jun 2022Redmond, Washington, UsPublished the 13th public-facing thought-leadership whitepaper of my career, this on the psychology of privacy. Partnered with academic leaders triggering a special issue on privacy of the Journal for the Association of Consumer Research. Contributed to papers on employee privacy led by Carnegie Mellon University. Recognized by the American Psychological Association for contributions to understanding employee well-being.
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Whole-Person Campaign OptimizationMicrosoft Jul 2019 - Jun 2021Redmond, Washington, UsOptimized video campaigns to build commercial brands including Microsoft Teams, Microsoft 365, and Windows 11. Partnered with leading agencies to master eye-tracking, facial-emotion recognition, and "quick twitch" implicit attitude measurement in optimizing breakthrough campaigns.
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Receptivity Theory Of Ux, Cx And Service MarketingMicrosoft Apr 2015 - Jun 2019Redmond, Washington, UsDeveloped receptivity theory through teaching at UW and in my 2017 book. Applied to my research on marketing SAAS applications like Cortana, Outlook, and Skype. Consistently designed and delivered $1-$2M in market research studies each year focusing on feature prioritization, message testing, audience insights, and commercial sales battlecards. Partnered closely with user-research and design-research experts.
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Sr. Affiliate Instructor, Psychology Of UxUniversity Of Washington Aug 2010 - PresentSeattle, Wa, UsTeaching courses on the psychology of user experience, usability testing, experimental methods, and the ethics of UX design. Active in both the Master's of Communication Leadership program and previously the Master's of Human Centered Design & Engineering program. -
Author Of Bottlenecks: Aligning Ux Design With User PsychologyApress Jan 2017 - PresentNew York, Ny, UsLearn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether or not your customers will be receptive to your digital innovations. -
Senior Research DirectorGfk Custom Research North America Jan 2013 - Apr 2015Nuremberg, Bavaria, DeCalled "Chief Connectionist," brought on to deepen the actionable insights of multi-million dollar brand trackers with integrated insights and advanced analyses. Grew the retail-research program from 7 to 44 countries, attracted new enterprise clients, and supplied modeling studies reaching the C-suite of the world's largest tech firms. -
Founder, CeoPsychster Inc. Feb 2006 - Jan 2013Delivered over 30 user-research studies to Microsoft in 2 years, as well as studies for the States of Washington and Oregon, the King County Library System, Allrecipes.com and more. Launched the UXR careers of a dozen new psychology Ph.Ds.
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LecturerHcde (Human Centered Design & Engineering) At University Of Washington Mar 2011 - Apr 2011Teaching "Experimental Design."
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Director Of Research & AnalysisRipl Corp. Jul 2007 - Mar 2008UsOversaw market research, user surveys, usability testing, reporting requirements, and involved in user-centered design for RIPL, an IM-enabled meme machine for wicked cool content. -
Sr. Business AnalystClassmates Online Apr 2005 - Jul 2007Bellevue, Washington, UsPerform usability testing, inform strategic decisions, survey member needs, and analyze psychology of user experience. -
Survey Program ManagerMicrosoft Apr 2004 - Apr 2005Redmond, Washington, UsSurveyed 5000 beta testers in 39 countries about their use of Microsoft Office Communicator 2005, the new enterprise IM and VOIP client. Influenced several design considerations.
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Visiting Assistant Professor Of PsychologyUnion College Sep 2000 - Sep 2003Schenectady, Ny, UsSkateboarded in ideas with students for three years. Published. Produced a documentary on racism with a $30,000 budget.
David Evans Skills
David Evans Education Details
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University Of IowaSocial Psychology -
Grinnell CollegeGerman
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Loveland High School
Frequently Asked Questions about David Evans
What company does David Evans work for?
David Evans works for Microsoft
What is David Evans's role at the current company?
David Evans's current role is Director of Market Research at Microsoft & Applied Psychology Thought Leader.
What is David Evans's email address?
David Evans's email address is da****@****ter.com
What is David Evans's direct phone number?
David Evans's direct phone number is +120671*****
What schools did David Evans attend?
David Evans attended University Of Iowa, Grinnell College, Loveland High School.
What are some of David Evans's interests?
David Evans has interest in Philosophy Of Science, Social Networking Websites, Fly Fishing.
What skills is David Evans known for?
David Evans has skills like User Experience, Usability Testing, Market Research, User Centered Design, Social Media, Research, Research Design, Qualitative Research, Digital Media, Segmentation, Statistics, User Research.
Who are David Evans's colleagues?
David Evans's colleagues are Hazem Taha, Shelly Tang, Vasanth Kumar N., Samskruthi Dibbikar, Bob Le, Hamrouni Naim, Gu Gary.
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