Design and development of toys, consumer products and casual games for consumer brands. Execute product strategies, develop concepts, user flow patterns, wireframes. Source and manage vendors (domestic and Asia), coordinate development tasks, formulate schedules, negotiate with vendors, collaborate with marketing teams. Active in identifying IPs, and matching licensed properties to new products, negotiate license agreements.

Sustainable cold-chain solutions

Fizz® Cup is the ultimate on-the-go soda float gizmo. FizzCup.comAs seen on Shark Tank. https://www.instagram.com/fizzcup/. Received patent and trademark protection.

Conceived MyBeanJar (MBJ), an end-to-end engagement/loyalty solution for 3rd party apps and websites that adds a 'rewardware' feature with real brand mobile coupons. • Raised equity funding from angel investors.• Identified underserved market, defined value proposition, conceived UX, oversaw integration of SDK into 10 publishers' iOS, Android, and HTML5 casual games. • Business development- Created customized presentation materials, decks, white paper, prototypes, detailed use cases for B2B customers. • Data analysis- Compiled analytics from Google, Amazon, Flurry, Adobe to inform of in-app and post-app user behavior, brand preferences and evangelism, and social media activity.• Legal oversight- Managed interaction with outside counsel re: patent and trademark applications, joint technology agreements, incorporation documents, and funding. • Financial modeling, product viability- Built detailed 3-year financial projections.

Teach ideation, brainstorming techniques, toy design, and marketing to high school students.

Researched, designed, and developed company's line of sporting goods, seasonal toys, and outdoor home consumer products. Managed cross-platform team of 5 designers in US, and office in Asia to assure manufacturing quality, and shipping schedule according to retail partners' requirements.

Toy design- Disney, Star Wars

Managed licensing for Ed 'Big Daddy' Roth's characters and vehicle designs. Negotiated terms, royalties, and distribution channels with 3rd party consumer products companies. Conceived, designed, and helped manage installation of interactive exhibition at Petersen Automotive Museum, Los Angeles, CA.

Conceived and led small teams to create activity toys, compounds, make and play materials, construction, outdoor, and animated plush characters. Worked extensively with licensed brands: Nickelodeon, Wham-O, McDonald's.

Created new board game and puzzle innovations for retail and QSR premiums, managed design and manufacturing of licensed jigsaw puzzles, and 3D puzzle innovations including a Rubik's-branded strategy puzzle, and other challenging 'gamified' puzzle concepts.

Helped establish digital production, and oversaw editorial and production coordination of Time Inc.'s major publications.

Created page layouts, selected photos, designed covers for former premier rock 'n roll music industry monthly publication.