Sitrick And Company is not a traditional public relations firm. Our practice has a specialized focus. Although we are best known for our work in sensitive situations, we have an extensive and successful practice in corporate, financial, transactional and crisis communications. Over the past nearly 30 years, we have provided counsel and services to help launch companies, support or defend against litigation, combat short-sellers, deal with data breaches and a myriad of other events that affected or could affect our clients’ business value, market value and overall reputation. We have offices in Los Angeles, New York, San Francisco, Washington, D.C. and Denver. (and soon Boston)Since our firm’s founding, we have been consistently ranked among the top crisis and strategic communications firms in the nation. The New York Times called us “The City’s Most Prominent Crisis Management Firm.”Our clients include and have included both large and small companies – publicly and privately held – as well as universities and colleges, a number of government agencies and high-profile individuals in the business, sports and entertainment industries, as well as government officials. A list of current and former clients for which our work has been public is available elsewhere on our website.

I managed the brand, corporate communications, developer relations and content marketing for Acquia.

Founding partner of a strategic advisory firm based in Manhattan with a focus on the intersection between digital media and ecommerce and the fine art, entertainment, and media industries. Clients include prominent entertainers in music and television and ecommerce players in the art world.

Built the global digital marketing function for Lenovo, the world's #1 PC company.I directly reported to the CMO and was responsible for:* Digital strategy and standards* Digital Platform development and global integration with ecommerce replatforming * Interactive advertising (search, display, rich media, agency relations, creative)* Metrics & Analytics (Omniture, Google Analytics, optimization, data integration)* Demand Generation (funnel, digital program planning, email, RSS, SAP integration)* Social/Community marketing (corporate blogs, customer service )* Viral. Buzz & Word of Mouth marketing* Olympic Web Marketing and campaigning (Beijing Summer 2008)* SmartBook business development (codename Skylight, Best of CES '09)* Cloud partnership business development (Google, Amazon, Skype, Dropbox, etc.)

Chief Content Officer, McKinsey & Co,Editor in chief of Tomorrow Lab: a short-lived laboratory providing Internet and interactive media expertise to McKinsey and its clients. Co-founder of McKinsey Business Knowledge Services, a major restructuring of the Firm's knowledge management system that deployed one of the first IP-based multimedia content delivery systems.

Founded Forbes.com, (Forbes Digital Media) in 1994. Directed all aspects of the site's initial development from advertising sales to editorial management, technology deployment and integration with the company's print titles Established the new media strategy for Forbes Inc., bringing more than five magazine titles online and growing the operation to profitability and pre-IPO status in 2000.

Senior technology writer and New England Bureau Chief.Coverage of the tech sector, with a focus on social impacts, networking, wide and local area communications, semiconductors, software, operating systems. Author of first piece in the national general business press on the promise of the commercialization of the Internet, 1993.1st Place: Computer Business Story of the Year award 1989 "How to Cope with Information Overload"!st Place: Computer Business Story of the Year award 1990 "Desktop Forgery"1st Place: National Association of Science Writers, Business Story of the Year, 1990 "Desktop Forgery"

Managed a large staff of editors and reporters in the coverage of the emerging PC industry from 1986-1988. Senior writer focused on PC LAN topologies, networking standards; founded the newspaper's business and financial coverage of the PC industry. News editor of the general publication 1988.

Statehouse Bureau Chief and Political Editor; town reporter, Salem, NH; Town reporter, N. Andover. Investigative reporter.