Product @Pdftools (SmallPDF) '22 - '23• Delivered and migrated new web platform for 500k yearly visitors while improving SEO• Improved CVR by 2x throughout several conversion pointsProduct lead @Silverpine '21 - '22• Developed and implemented the vision for a collectible investment app• Leading a Flutter development team to create both iOS and Android applications.• Grew the product to reach a yearly investment volume of 350,000€ and established a CVR rate that exceeded industry benchmarks.Product Lead @ERGO Group AG '18 - '19Hired to change internal structures and deliver an original web platform.• Envision and deliver new web platform for 22M yearly visitors of ERGO.de.• Grew online sales revenue by 70% YoY through product and marketing optimizations.• Optimized sales funnels resulting in an increased conversion of 2x• Leading project for website migration of ERGO Direkt, ERGO, DAS.

Launching an insurance broker application on the Canadian market within 3 months.• Supported raising €1M seed financing.• Conceived product design and launched on the Canadian market.• Built custom CRM automating operational processes.

Leading Product, Design and BI teams responsible for building customer- facing insurance applications and proprietary backend in DE and CH.• Conceived mobile and web applications that grew to €50M policy volume• Leading Product vision raising €20M in Series A and Series B• Build custom backend system automating broker insurance processes