Product & Story Development Executive that leads diverse teams of creatives as well as corporate and educational partners, by crafting uncharted vision and implementing innovative concepts, products, narrative and new business’ across categories that lead to profitable growth for children’s brands. Creative/Collaborative Experience:• Global Product Design & Development for Children product & Entertainment ages 0-8 years old.• Electronic product development, app creation & development and product embedded content.• Creating broad reaching Brand Story to expand marketability of product and brands.• New Entertainment IP creator for preschoolers that extends the transmedia experience.• Writer and Executive Producer of Short Form digital animation content.• Asian Manufacturing collaboration (OEM & company facilities - softgoods, electronics and plastic).• Co-partnership development with Entertainment Licensors (Disney/Pixar, DreamWorks, Nickelodeon). • Collaborative development with technology companies (Microsoft, Apple, Dell, Compaq).• Collaborative research and development with Universities (MIT Media Lab, Stanford, Cal Poly).Management Experience:• Creating short and long-term conceptual vision & setting long term plans.• Managing staff (Designers, Writers, Digital Animation Producers, Musicians, Content Producers).• International Management (worked in UK, Kiddicraft toys).• Brand and category budgets, new program and resource allocation.
Huge Play Inc
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Co-Founder, Chief Development OfficerHuge Play Inc Mar 2019 - PresentUnited StatesCo-founder and Creator for a new innovative DTC (B2C) play company. Bringing innovative product featuring successful character IP directly to their fanbase. Merging physical and digital product and experiences. Patented Digital Gaming experiences enhanced through physical product
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PrincipalPlayfulnarrative Llc 2016 - PresentBuffalo/Niagara, New York AreaEntertainment IP, Brand Story and product development consultancy working to develop insights, product and story for new IP as well as brands, using proprietary techniques that help elevate meaning to the user which connect them in a personal way. For further info please visit www.playfulnarrative.com
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Member Board Of AdvisorsMundo Lanugo Apr 2016 - Mar 2019An invited member of the board of advisors for Mundo Lanugo, a values based Latino IP creation company
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Vp Design & DevelopmentLittle Tikes/Mga Dec 2017 - Jul 2018Hudson, OhioLead team of 25, including design, engineering, QC, QA, packaging, graphic in creating product for baby and preschool including product and outdoor product
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Vp - Design Creative, Story Led InnovationFisher-Price/Mattel 2013 - 2015Buffalo/Niagara, New York AreaCreated a team of 13 digital producers, writers and artists that created new entertainment IP and developed unique Brand Story for many different category teams. Managed department budgets. • Created content for all Fisher Price product imbedded into toys, Apps and digital sales. • Led design vision and implementation of Learning Line that featured line of thinking toys including the STEM inspired Code a Pillar. Collaborated with developers of the Smart Toy product and app.• Created 5 new proprietary character IP’s used in upcoming product lines as well as 5 Brand Stories allowing growth across product, entertainment and services. -
Vp - Design/CreativeFisher-Price 2003 - 2013Buffalo/Niagara, New York AreaManaged research and development of new and existing brands. Directed staff of 12 -25 designers and artists to develop product, programs character IP, video content, electronics and software for children 0 - 8 years old. Managed budget, research, testing, advanced planning and worked with marketing and engineering counterparts. Product lines generated from $25MM to $250MM in sales.• Built extensive licensor relationships with Disney Pixar, Warner Brothers, Nickelodeon, and CTW. • Developed and executed new ground up product for Geo Tracs, Shake & Go Vehicles, Loving Family Dollhouse, Fun with Food, Wild Lights, Little People & Imaginext & Planet Hero’s playsets, Kid Tough Camera, FP3 Player, Kid Tough CD Player and the first Fisher Price Apps. • Executive produced two 11-minute animated episodes and six 5-minute animated music videos for Little People as well as four 11-minute videos for Imaginext Adventures. • Created digital story/apps for Little People & Imaginext Adventures. Developed and worked with traveling theater team to create Little People Place roadshow and developed licensor guides. • Received Presidents Award for outstanding contribution in introducing new electronics.• Toy of The Year (TOTY); Toy Industry recognition for best electronic toy, the Kid Tough Camera.• Key organizer for the development of FPs Asian design office. -
Design DirectorFisher-Price 1993 - 2003Buffalo/Niagara, New York AreaHandled the design and development of new product for Girls, Geo Tracs, Kidtronics, Loving Family, Puffalumps and Imaginext. Directed 10 -12 designers and artists in growing new businesses. Held full budgetary control. • Took the Boys business from $20MM to $200MM in sales yearly by developing brands such as Rescue Hero’s and Imaginext playsets. • Ran product development of newly acquired brands ViewMaster & MagnaDoodle. Integrated Portland, Oregon facility into East Aurora. Generated sales of $150MM annually.• Collaborated in development of licensed product for Disney/Pixar, WB, Nickelodeon, CTW, and Discovery Channel.• Collaborated with Microsoft in developing the inteliTable for babies and with Compaq to develop first-ever computer connected toy peripheral and software, WonderTools. -
Design Director - KiddicraftFisher-Price 1990 - 1993Buffalo/Niagara, New York AreaTransferred to Bristol, UK and ran the development of newly acquired euro toy company; Kiddicraft. Managed all budget and scheduling related tasks for sales of $150MM yearly.• Effectively managed new product development as well as engineering with two direct reports. • Built extensive relationships with Euro inventing community. -
Senior Manager - DesignFisher-Price 1985 - 1990Buffalo/Niagara, New York AreaManaged 5-8 designers that created new product in the Infant, Girls and Preschool categories. • Created the first ever Playquilt, Infant Nursery Monitor and new Arts & Crafts line. -
DesignerFisher-Price 1977 - 1985Buffalo/Niagara, New York AreaCreated through drawings and models, unique new products for the Infant and Preschool categories. -
DesignerIdeal Toys 1974 - 1977Greater New York City AreaDesigned toys for children 3-10 including Evil Knievel, games and dolls.
David Ciganko Education Details
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Industrial Design
Frequently Asked Questions about David Ciganko
What company does David Ciganko work for?
David Ciganko works for Huge Play Inc
What is David Ciganko's role at the current company?
David Ciganko's current role is Co-Founder, Chief Development Officer at Huge Play Inc.
What schools did David Ciganko attend?
David Ciganko attended Cleveland Institute Of Art.
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