Vp - Design/Creative
Buffalo/Niagara, New York Area
Managed research and development of new and existing brands. Directed staff of 12 -25 designers and artists to develop product, programs character IP, video content, electronics and software for children 0 - 8 years old. Managed budget, research, testing, advanced planning and worked with marketing and engineering counterparts. Product lines generated from $25MM to $250MM in sales.• Built extensive licensor relationships with Disney Pixar, Warner Brothers, Nickelodeon, and CTW. • Developed and executed new ground up product for Geo Tracs, Shake & Go Vehicles, Loving Family Dollhouse, Fun with Food, Wild Lights, Little People & Imaginext & Planet Hero’s playsets, Kid Tough Camera, FP3 Player, Kid Tough CD Player and the first Fisher Price Apps. • Executive produced two 11-minute animated episodes and six 5-minute animated music videos for Little People as well as four 11-minute videos for Imaginext Adventures. • Created digital story/apps for Little People & Imaginext Adventures. Developed and worked with traveling theater team to create Little People Place roadshow and developed licensor guides. • Received Presidents Award for outstanding contribution in introducing new electronics.• Toy of The Year (TOTY); Toy Industry recognition for best electronic toy, the Kid Tough Camera.• Key organizer for the development of FPs Asian design office.