👨‍🎨 • Led content design for 15+ flagship products for the Meta Quest Store and related developer tools♿️ • Leading a cross-org design team to develop new tools to mitigate user motion sickness (VR’s greatest growth blocker)⚗️ • Led content design and branding for App Lab, allowing almost anyone to publish their own app in VR, growing the Meta Quest app library by over 500%🗓️• Led content design for monthly app subscriptions on the Meta Quest Store, which earned $3M+ per month across 250K+ subscribers in 2022⏱️ • Led content design for one-click publisher tools for releasing time-gated free trials for VR apps, increasing revenue for participating developers by 24%, on average🌷 • Led content design and branding for Project Flowerbed, an open-source gardening simulator to showcase what’s possible with Web XR

👨‍🎨 • Led language design for 25+ products and projects across Snap Inc. and its affiliates✏️ • Wrote content for UI/UX, commercials, product packaging, OOH ads, brand activations, websites, blog posts, support pages, retail POPs, emails, notifications, and more🗣️ • Developed brand voice and tone standards across Snap Inc. and its sub-brands (Snapchat, Spectacles, Lens Studio, etc.), and established internal brand guidelines and glossary📺 • Co-wrote Snapchat’s first commercial and supporting marketing for its multimillion-dollar “New Kind of Camera” campaign😎 • Oversaw the relaunch of the Spectacles brand, serving as its lead writer from 2017 - 2020🎬 • Wrote, storyboarded, and oversaw production for dozens of branded videos for marketing, product announcements, user education, and more📲 • Wrote language for thousands of UI elements throughout the Snapchat app, working with engineering teams to refine products and experiences, as needed💻 • Launched dozens of websites, overseeing branding, language, and user experience (spectacles.com, snapkit.com, lensstudio.com, snaporiginals.com, etc.)👍 • Launched Spectacles’ official Instagram account (@spectacles), created its Voice & Tone Guide, collaborated with agencies to develop its content calendar, and wrote captions for hundreds of posts🇺🇸 • Collaborated on election engagement campaigns that have inspired over 500,000 new voters to register to vote through the Snapchat app🔐 • Rewrote Snap’s privacy policy from the ground up, which the Australian Competition & Consumer Commission praised as the only major tech company privacy policy that didn’t require a “college education to understand”💬 • Named and branded dozens of Snap products, including Snap Originals, Snap Kit, Lens Studio, Cameos, Friendship Profiles, Crowd Surf, Time Machine, and more

✏️ • Wrote content for web pages, blog posts, press releases, executive speeches, social media channels, newsletters, advertisements, infographics, and more🗣️ • Developed brand voice and tone, and established internal brand guidelines and glossary💻 • Relaunched FF.com, collaborating with designers and engineers to update website architecture, as needed📰 • Interviewed specialists throughout the company to discover unique brand stories and shape them into articles for FutureSight, the company's thought leadership magazine — which became the most engaged page on FF.com👍 • Relaunched their social media strategy, established a content calendar, and wrote every post on Facebook, Instagram, and Twitter until a standalone social team was established📲 • Wrote language for branded iOS and Android app experiences, collaborating with engineering teams to update UI/UX, as needed💬 • Named and branded key programs and patents (FutureSight, FF Echelon Inverter, “Polarity” Formula E livery, etc.)

🏆 • Created ad campaigns that earned the agency 6 industry marketing awards✏️ • Wrote language for print, digital, radio, out-of-home ads, and activations💼 • Developed pitched campaign concepts to key clients🗂 • Launched a restructure of the internal “Wiki-style” client database, ensuring uniform information and creative standards across campaigns

✏️ • Wrote speeches and scripts for Ray LaHood, former US Secretary of Transportation, and Anne Ferro, former FMCSA Administrator👍 • Relaunched the FMCSA’s Twitter and Facebook strategies, and rebuilt their social media content calendars🎒 • Revitalized their student outreach projects, quadrupling student engagement

🇺🇸 • Lobbied to members of the Congress in support of the Obama administration’s "Clean Car Standard" (which was passed!)✏️ • Wrote language for lobbying materials, radio spots, editorials, and PSAs👍 • Relaunched Environment America’s Twitter strategy (@EnvAm), vastly increasing content creation and community engagement

♻️ • Wrote grant applications for regional and national environmental grants, several of which were awarded (resulting in the installation of solar farms and the renovation of a historic water wheel!)✏️ • Wrote blog posts, newsletters, and social media campaigns