David Mcmichael

David Mcmichael Email and Phone Number

Chief Commercial Officer (CCO) @ RECOVER 180
Frisco, TX, US
David Mcmichael's Location
Frisco, Texas, United States, United States
About David Mcmichael

As a versatile and dynamic senior sales and operations executive, I am recognized for my unique ability to capture market opportunities, accelerate revenue growth, integrate strategic acquisitions, and build dynamic brands in highly competitive and rapidly changing consumer products environments. My unshakeable confidence that businesses run on relationships and people want to succeed motivate me to optimize business operations and dramatically improve productivity, while using values and principles to build high-performing teams that maintain a relentless focus on customers, results, and relationships. My pragmatic optimism and expertise as a brand and marketing innovator have helped multiple emerging brands become market leaders including Evian, Core, Monster, Vitamin Water, Body Armor, and Bai.Throughout my diverse career, I’ve proven that healthy cultures, effective processes that are implemented well, and capable people in the right roles achieve dramatic outcomes. Multiple times, I’ve been asked to shepherd an organization through the uncharted path of immense business and organizational change.As Senior Vice President and General Manager for Direct Store Delivery at Keurig Dr Pepper, I owned P&L for a $2.1B business unit covering eight states and employing 4400 associates. While enabling revenue growth, improving business operations, and integrating new brands, I increased revenue 7.7 percent, improved gross margin 10.5 percent, and multiplied operating income 13.5 percent. Following the merger of Keurig and Dr Pepper, the CEO and CCO asked me to become President of the $6.2B Direct Store Delivery organization and lead the business through a complex integration. While adapting to the ever-changing dynamics of a global pandemic, I created and implemented a comprehensive plan that grew revenue 6.9 percent, increased gross margin 11 percent, and improved operating income 12.9 percent while ensuring the health and safety of 10,000 customer-facing associates. Let’s begin a conversation about how I can generate enterprise value, accelerate growth, and lead brand development in your organization.

David Mcmichael's Current Company Details
RECOVER 180

Recover 180

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Chief Commercial Officer (CCO)
Frisco, TX, US
Website:
drinkrecover.com
Employees:
59
David Mcmichael Work Experience Details
  • Recover 180
    Chief Commercial Officer (Cco)
    Recover 180
    Frisco, Tx, Us
  • Keurig Dr Pepper Inc.
    Senior Vice President And General Manager - Direct Store Delivery
    Keurig Dr Pepper Inc. 2021 - Present
    Burlington, Massachusetts, Us
    P&L owner for $2.1B, eight state, 4400 associate business unit. Accelerated revenue growth and improved business operations while acquiring and integrating new brands, expanding territories, and effectively positioning and marketing a diverse product portfolio. Grew revenue 7.7%, increased volume 3.1%, improved gross margin 10.5%, and enhanced operating income 13.5% while expanding critical partnerships with leading retailers including Walmart, Kroger, 7-Eleven, Publix, and HEB. Engaged with executive leadership to create innovative strategies that generated enterprise value while managing operating costs.
  • Keurig Dr Pepper Inc.
    President - Direct Store Delivery
    Keurig Dr Pepper Inc. 2019 - 2021
    Burlington, Massachusetts, Us
    Selected by Chief Executive Officer and Chief Commercial Officer to assume P&L ownership for $6.2B organization during leadership transition following merger of Keurig and Dr Pepper Snapple. Created and implemented comprehensive plan that achieved revenue growth and market share gains during global pandemic, while creating protocols that ensured health and safety of 10,000 customer-facing associates. Grew revenue 6.9%, increased volume 3.8%, multiplied gross margin 11.2%, and secured 12.9% operating income growth.
  • Keurig Dr Pepper Inc.
    Chief Customer Officer/Svp National Accounts - Warehouse Direct & Contract Manufacturing
    Keurig Dr Pepper Inc. 2017 - 2019
    Burlington, Massachusetts, Us
    Responsible for full product portfolio and leading 400 associates from vice-president through channel marketing. Represented company at executive level with national retailers in grocery, mass, convenience, drug, dollar, and military channels. Responsible for communicating and ensuring alignment with route marketing partners including Coke, Pepsi, and independent bottling organizations.
  • Dr Pepper Snapple Group
    Regional Vice President - Direct Store Delivery (Tx, Ok, Co, Nm)
    Dr Pepper Snapple Group 2014 - 2017
    Plano, Tx, Us
    P&L and revenue growth responsibility in four state region, leading 1,100 associates; accountable for sales, merchandising, marketing, operations, and delivery. Grew revenue and expanded market share while launching new products, acquiring new territories and brands, and delivering operating income targets. Partnered with national and local retailers to create and implement sustainable revenue and volume growth.
  • Dr Pepper Snapple Group
    Vice President Of Convenience Retail
    Dr Pepper Snapple Group 2011 - 2013
    Plano, Tx, Us
    Responsible for full portfolio across highly competitive national convenience channel, leading team of 100 including directors, national account executives, category managers, shopper marketing managers and revenue management professionals delivering revenue and profitability commitments. Grew revenue 18%, increased volume 9%, and expanded market share 1.8% by gaining product positioning, securing profitable promotional schedules, and building sustainable strategic partnerships.
  • Dr Pepper Snapple Group
    Area Vice President - Dsd Texas
    Dr Pepper Snapple Group 2008 - 2010
    Plano, Tx, Us
    Managed P&L for sales, warehouse, and delivery for three-state, 900 associate region. Increased revenue 14%, grew volume 9%, increased market share 2.4%, and delivered operating income objectives every year.
  • Dr Pepper Snapple Group
    Vice President Of Regional Accounts
    Dr Pepper Snapple Group 2005 - 2008
    Plano, Tx, Us
    Grew market share 2.1% while leading team of sales executives, category managers, data analysts and shopper marketing professionals; developed meaningful relationships with regional retail executives to execute price/package plans, new items, innovation and line extensions, and improve shelf and space position. Recognized by QT and Kroger Southwest as Vendor Partner of the Year.
  • Dr Pepper Snapple Group
    Director Regional And National Accounts
    Dr Pepper Snapple Group 2002 - 2005
    Plano, Tx, Us
    Selected by CEO to lead 100 sales executives, category managers, marketing associates, and analytics and revenue managers in National and Regional Accounts selling team during merger of Dr Pepper Bottling Company of Texas and Cadbury Schweppes. Grew revenue 12.5% and increased volume 9% while achieving a 3.2% gain in market share. Managed all channel executive level relationships with national and regional retailers.
  • Dr Pepper Snapple Group
    Director Of Regional And National Accounts
    Dr Pepper Snapple Group 1999 - 2001
    Plano, Tx, Us
    Led team of eight national and regional sales executives, three marketing associates and 13 reset team specialists. Negotiated and placed radio, television, and outdoor marketing buys in DFW metro market, managing all aspects of multi-year negotiations with premier sports entities including the Dallas Cowboys, Dallas Mavericks, Dallas Stars, and Texas Rangers.
  • Dr Pepper Snapple Group
    Director Of Marketing And Regional Accounts
    Dr Pepper Snapple Group 1994 - 1998
    Plano, Tx, Us
    Directed seven regional sales executives, two marketing associates, and 11 reset employees. Negotiated and ordered radio, television and outdoor marketing buys in Houston metro area. Established joint business planning with national retailers to drive revenue and sustainable volume, growing revenue 14%, increasing volume 10%, and expanding market share 2.8%.
  • Dr Pepper Snapple Group
    District Sales & Merchandiser Manager
    Dr Pepper Snapple Group 1991 - 1993
    Plano, Tx, Us
    Responsible for team of seven account managers and 29 merchandisers. Grew revenue 14% and volume 11.8%, innovating ways to reduce merchandising time in store by 10% while improving service levels.
  • Dr Pepper Snapple Group
    Supermarket Merchandiser
    Dr Pepper Snapple Group 1989 - 1990
    Plano, Tx, Us

David Mcmichael Education Details

  • Stephen F. Austin State University
    Stephen F. Austin State University
    And Related Support Services

Frequently Asked Questions about David Mcmichael

What company does David Mcmichael work for?

David Mcmichael works for Recover 180

What is David Mcmichael's role at the current company?

David Mcmichael's current role is Chief Commercial Officer (CCO).

What schools did David Mcmichael attend?

David Mcmichael attended Stephen F. Austin State University.

Who are David Mcmichael's colleagues?

David Mcmichael's colleagues are Gavin Teevan, Joe Renton, Harry Nortnik, Andrew Griffiths, Marina Mijares, Jorge Barragan, Jessica Whalen.

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