Content and digital marketing strategies - development, direction, and consultancy. Helping businesses to build growth through customer-focused content, inbound marketing, search engine optimisation, and other strategic digital activity.Customers located in UK, Europe, and US, including Worldhotels, UL.com, thyssenkrupp Group, and Mercedes.HubSpot qualified in “Inbound”, “Content Marketing”, “Email Marketing”, “Growth-Driven Design”, "Inbound Sales" and “Delivering Client… Show more Content and digital marketing strategies - development, direction, and consultancy. Helping businesses to build growth through customer-focused content, inbound marketing, search engine optimisation, and other strategic digital activity.Customers located in UK, Europe, and US, including Worldhotels, UL.com, thyssenkrupp Group, and Mercedes.HubSpot qualified in “Inbound”, “Content Marketing”, “Email Marketing”, “Growth-Driven Design”, "Inbound Sales" and “Delivering Client Success”.Author of "Content is King - Writing and Editing Online". A comprehensive guide book for digital marketers, copywriters, editors and search engine optimisers, first published by Elsevier as part of their “e-marketing essentials” series. Show less

Developed the marketing agency (in Dundee, Edinburgh, and Singapore) as a specialist provider of content, digital, web publishing, SEO, and e-commerce. Clients included 3M, Littlewoods, Brother, Reuters, TNT, Royal Bank of Scotland, Rentokil, Redrow Homes, AutoTrader, Very, and Experian.Led integrated marketing campaigns, encompassing strategy planning, web development, design, social, content development, delivery and analysis across multiple channels. Devised… Show more Developed the marketing agency (in Dundee, Edinburgh, and Singapore) as a specialist provider of content, digital, web publishing, SEO, and e-commerce. Clients included 3M, Littlewoods, Brother, Reuters, TNT, Royal Bank of Scotland, Rentokil, Redrow Homes, AutoTrader, Very, and Experian.Led integrated marketing campaigns, encompassing strategy planning, web development, design, social, content development, delivery and analysis across multiple channels. Devised, developed and delivered the approach and methodology to focus on providing clients with the commercially-focused mix of creative and technical solutions, from website development, search engine optimisation (SEO) and pay per click (PPC) management through to social media integration and multi-device content marketing strategies.The key components of the services managed and delivered included:• Digital Marketing & Publishing; including:o Strategy creation and planning.o Web development and design.o Copywriting and editing.o Graphic art, video and visual design.o Publication and amplification.o Measurement and reporting.• Search Marketing• Search Engine Optimisation (SEO) and Pay Per Click (PPC); including: o On-page material.o Website structure and navigation.o Social media signals.o Off-site material and partnerships.o Content sharing.o Campaign planning and management. • Outreach and Partnership Building.• Social Media Optimisation; including: o Strategy development.o Idea generation and planning.o Publishing and distribution.o Promotion and amplification.• Email Marketing; including:o Strategy development.o Content planning.o Copywriting and design.o Customisation and segmentation.o Management and deployment.Each with full analysis, measurement and reporting, and using a variety of web publishing and analytics tools (including CMS systems, email packages, social utilities and Google analytics). Show less

Established Scotland On Line as the internet “Gateway to Scotland”, increasing monthly page views from 25,000 to 4.2 million through digital design and development, content, SEO and marketing strategies. Led the creative, technical, content, and e-commerce development and digital marketing of numerous prestigious websites for organisations in the private and public sectors.

Co-founded initial MediaCo agency leading the way with web development and digital marketing for early adopters including Ladbrokes and Canary Wharf.

Led the digital publishing, content and online marketing strategy of Mirror Group; directing the development, quality control and ongoing publishing of newspaper titles (including Daily Record & Sunday Mail, Daily Mirror, The People, The Independent, and Sporting Life) and multi-media channels on the internet and AOL.

Responsible for daily production of both newspapers and led the introduction of editorial desktop publishing systems and digital content gathering including news desk, picture desk, news, sport and features production, art department, remote offices and administration staff.

Managed and produced wide range of innovative editorial projects including special features, supplements, section redesigns, inserts and other creative initiatives. Oversaw production team, liaised with writers, artists and technical departments and commissioned material from third parties.

Editor of The Glaswegian, launched as Mirror Group’s flagship, editorially-led, free newspaper. Pioneered desktop publishing and editorial multi-skilling.Established The Glaswegian as UK’s most widely-distributed free newspaper - reaching more than 370,000 homes - and the first to be published using Apple Macs and QuarkXPress.Won numerous UK national awards including “Newspaper of the Year”, “Editorial Excellence”, “Best Design”, “Best Use of Colour” and “Best Advertising… Show more Editor of The Glaswegian, launched as Mirror Group’s flagship, editorially-led, free newspaper. Pioneered desktop publishing and editorial multi-skilling.Established The Glaswegian as UK’s most widely-distributed free newspaper - reaching more than 370,000 homes - and the first to be published using Apple Macs and QuarkXPress.Won numerous UK national awards including “Newspaper of the Year”, “Editorial Excellence”, “Best Design”, “Best Use of Colour” and “Best Advertising Supplement”. Show less