Let's talk growth.As VP of Strategy, I lead Slingshot's strategy practice, consulting with the marketing and executive teams at an amazing roster of forward-thinking brands to help them achieve audacious growth goals. I also play a lead role in all agency new business efforts, successfully converting brands across multiple industries.Areas of expertise:•Marketing strategy•Brand planning and positioning•Digital media and social media•Paid, owned, and earned media channels•Consumer research and insights•Product development•Creative direction•Content strategy•Writing•Campaign measurement and optimizationCategory experience:•Travel and tourism•Luxury goods•Hospitality•Food and beverages•CPG•Healthcare•B2B•Energy efficiency and sustainabilityMy passion for growing brands was formed as a young copywriter on the legendary Motel 6 “We’ll Leave the Light on For You” campaign. Not only did I hang out with Tom Boddett in Alaska making great ads, I learned from the very best how brands grow. Later on, I led the integrated creative team that introduced Jack Daniel’s successfully into the digital space, bringing innovative thinking and whole new channels of growth to one of the world’s most iconic brands. While a partner at KSV, I helped prove that brand growth and sustainability are not mutually exclusive. They are, in fact, intertwined. And today at Slingshot, I'm dedicated to helping all of our clients achieve the growth they seek.