Executive team member focused on leveraging data throughout the organization; Responsible for Growth Marketing, Growth Engineering, and multiple product teamsPRODUCT & DATA LEADERSHIP:•Implemented a measure/test / measure approach to product development, starting with in app optimization teams and eventually spreading to SEO, paid social marketing, and the rest of our product teams. •Led analytics team to find KPIs that could be used a predictors of retention, as well as frameworks for defining new KPIS. •Shepherded a process of “test bubbles” from barebones alpha, to fully functional product (over the course of 10 weeks), which included a product that showed 40% increase in usage in the least engaged users. GROWTH & MARKETING LEADERSHIP:•Responsible for all new customer acquisition, as well as overall P&L. Maintained overall ROI despite massive increase in competition and reduction in cLTV. •Led growth marketing development teams to improve conversion rates from app open to purchase by > 60%. •Doubled effectiveness of email marketing during key times of year (Black Friday and Q1). •Led effort to expand audience of Facebook through use of 1st party data defined look-a-like audiences. •Worked to build customer personas based on hard data and clustering techniques(over 10k survey respondents). •Leveraged predictive analytics to give Facebook more precise user values in order to better optimize user acquisition. Increased CTR in paid social by 2x.ORGANIZATIONAL LEADERSHIP:•Successfully combined more classic marketing, technology teams, along with design and product in order to be build a unified team focused on signing up and activating new users. Averaged >15 tests / quarter in the apps, and dozens more in Facebook and creative.

TECHNOLOGY LEADERSHIP:•Designed and led construction of A/B Testing architecture @ Aaptiv. This initiative would go on to support >20 tests per quarter across the organization. Worked with Director of Engineering to design a way to inject dynamism for AB testing into a fully native ios app. •Designed infrastructure for tracking unique users across our platforms (Web/ ios app/ android app. •Led infrastructure team in the build out PAAS on top of Docker and AWS Fargate where every new push/branch would spin up its own complete environment. Led migration from Heroku to AWS saving >50% of monthly running costs.

Member of the executive team, representing the technology department where I lead a team of 5 Directors and 30+ technologists that is responsible for a platform that collects >200 billion events a month an stores them efficiently.• COST SAVINGS: Reduced infrastructure costs by > 15% through AWS optimizations, and contract renegotiations. •DATA LEADERSHIP: Initiated and orchestrated the move from a HADOOP data store to a relational data store for impression and engagement level data. Rebuilt key components that increased data fidelity and granularity, bringing event totals from 15bn per month to 240bn per month while decreasing time to ingest and minimally increasing costs. •BUSINESS/PRODUCT LEADERSHIP: Over the 18 months at Yieldmo, I helped usher in a new strategy where data became part of our core expertise and part of our product. In 2018, that data will be the foundation of products Yieldmo monetizes and releases.•TECHNOLOGY LEADERSHIP: Ushered in containerization and continuous deployment/testing in order to increase release velocity to multiple times per week (from 1x per month for some teams). Managed the POC and implementation of a rebuilt monitoring system that is capable of anomaly detection across key technical and business metrics in real time. • TEAM LEADERSHIP: Built collaborative work culture to enhance skills development and flow of information between tech teams and business analysts. Worked with key directors in the company to build out a career path document, so that engineers could have detailed understanding about their expectations. Worked with product to reorganize the Product org in order to ensure Product and Engineering managers could each focus on what they are best at, instead of requiring 1 person per team attempting to do both.

Serve as head of information (similar to CIO) for fast-track company with operations in 150 countries and 20+ languages; offices in NYC, SF, London, Montreal, Berlin, and Amsterdam. Lead a team of 4 directors and 25 technologists and business analysts. Manage $12M CAPEX budget.• REVENUE: Contributed to 30%+ annual revenue growth by creating technology solutions for collection, analysis, and reporting of business and financial data. • TECHNOLOGY LEADERSHIP: Built business intelligence capability into a system capable of delivering 1.5GB/sec of data throughput during query time –100TB+ in active dataset. Led disaster recovery planning and build-out of secondary data center (fully operational in 15 mins).• TEAM LEADERSHIP: Built collaborative work culture to enhance skills development and flow of information between tech teams and business analysts. Set-up floatable work stations, increased fluency of data across company, and taught analysts to build forecasts with less than 1% error. Linked analyst compensation to opportunities, leading to $10M+ in revenues and $10M+ in savings.• COMPANY IPO: Partnered with executive team to lead company through S1 preparation and 2012 IPO. Far exceeded financial projections – priced at $14/share; opened at $22/share; peaked at $100/share.• SOX: Owned complex 2-year IT SOX implementation with internal audit partner, BDO, and PwC auditors. Created 50+ controls in innovative environment that met SOX audit requirements while enabling continuous deployment 600+ times/month.• GAAP REVENUE REPORTING & AUDITED FINANCIALS: Developed first-of-its-kind system that fully integrated GAAP revenue for management reporting with audited financial statements. Built entire portfolio of real-time, sliceable reporting methodologies.• MERGERS & ACQUISITIONS: Provided due diligence for proposed M&A transactions (including 3 closed deals). Saved company from making several purchases by uncovering analytics of non-disclosed information.

Dedicated a total of 6 years to TheLadders.com as it transitioned from an early-stage venture into one of the world’s largest and most successful online employment/recruitment portals. Credited with building the company’s internal portfolio of technology-based financial/business/operations analysis and reporting functions. • Identified $20M+ in budget variances and business opportunities during 2010 planning cycle, supporting major changes in both cost and revenue structures.• Reduced requirements phase of ERP project 33%, reduced implementation time 20%, and saved $50K+ in consulting fees.• Designed architecture for business intelligence environment with capability of delivering sustained 1.2GB/sec IO to the database. Concurrently, reduced data storage needs and saved $350K+ in storage costs.

Promoted from Marketing Analyst to Senor Marketing Analyst within 30 days of hire. Spearheaded numerous systems/solutions implementation for both IT and business intelligence functions. Utilized the best in internal and third-party technologies to meet changing business demands.• Launched real-time reporting portal with 99.9% uptime and centralized data view. System was adopted by 80% of all company personnel. • Architected innovative tracking technologies for near-instantaneous profitability analysis of new marketing initiatives.

- Constructed automated Billing System for Circle Trust- Found over 20% in under billings / year due to incorrect processes from manual porceses.- Tools I built and constructed saved customer service ~30-40% of thier time.