David Cohen Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

Carlsbad, California, US

• Executive team member focused on leveraging data throughout the organization; Responsible for Growth Marketing, Growth Engineering, and multiple product teamsPRODUCT & DATA LEADERSHIP:
• Implemented a measure/test / measure approach to product development, starting with in app optimization teams and eventually spreading to SEO, paid social marketing, and the rest of our product teams.
• Led analytics team to find KPIs that could be used a predictors of retention, as well as frameworks for defining new KPIS.
• Shepherded a process of “test bubbles” from barebones alpha, to fully functional product (over the course of 10 weeks), which included a product that showed 40% increase in usage in the least engaged users. GROWTH &.
• Responsible for all new customer acquisition, as well as overall P&L. Maintained overall ROI despite massive increase in competition and reduction in cLTV.
• Led growth marketing development teams to improve conversion rates from app open to purchase by > 60%.

Carlsbad, California, US

• TECHNOLOGY LEADERSHIP:
• Designed and led construction of A/B Testing architecture @ Aaptiv. This initiative would go on to support >20 tests per quarter across the organization. Worked with Director of Engineering to design a way to inject.
• Designed infrastructure for tracking unique users across our platforms (Web/ ios app/ android app.
• Led infrastructure team in the build out PAAS on top of Docker and AWS Fargate where every new push/branch would spin up its own complete environment. Led migration from Heroku to AWS saving >50% of monthly running.

Nashua, New Hampshire, US

• Member of the executive team, representing the technology department where I lead a team of 5 Directors and 30+ technologists that is responsible for a platform that collects >200 billion events a month an stores them.
• COST SAVINGS: Reduced infrastructure costs by > 15% through AWS optimizations, and contract renegotiations.
• DATA LEADERSHIP: Initiated and orchestrated the move from a HADOOP data store to a relational data store for impression and engagement level data. Rebuilt key components that increased data fidelity and granularity.
• BUSINESS/PRODUCT LEADERSHIP: Over the 18 months at Yieldmo, I helped usher in a new strategy where data became part of our core expertise and part of our product. In 2018, that data will be the foundation of products.
• TECHNOLOGY LEADERSHIP: Ushered in containerization and continuous deployment/testing in order to increase release velocity to multiple times per week (from 1x per month for some teams). Managed the POC and.
• TEAM LEADERSHIP: Built collaborative work culture to enhance skills development and flow of information between tech teams and business analysts. Worked with key directors in the company to build out a career path.

New York, NY, US

• Serve as head of information (similar to CIO) for fast-track company with operations in 150 countries and 20+ languages; offices in NYC, SF, London, Montreal, Berlin, and Amsterdam. Lead a team of 4 directors and 25.
• REVENUE: Contributed to 30%+ annual revenue growth by creating technology solutions for collection, analysis, and reporting of business and financial data.
• TECHNOLOGY LEADERSHIP: Built business intelligence capability into a system capable of delivering 1.5GB/sec of data throughput during query time –100TB+ in active dataset. Led disaster recovery planning and build-out.
• TEAM LEADERSHIP: Built collaborative work culture to enhance skills development and flow of information between tech teams and business analysts. Set-up floatable work stations, increased fluency of data across.
• COMPANY IPO: Partnered with executive team to lead company through S1 preparation and 2012 IPO. Far exceeded financial projections – priced at $14/share; opened at $22/share; peaked at $100/share.
• SOX: Owned complex 2-year IT SOX implementation with internal audit partner, BDO, and PwC auditors. Created 50+ controls in innovative environment that met SOX audit requirements while enabling continuous deployment.

New York, US

• Dedicated a total of 6 years to TheLadders.com as it transitioned from an early-stage venture into one of the world’s largest and most successful online employment/recruitment portals. Credited with building the.
• Identified $20M+ in budget variances and business opportunities during 2010 planning cycle, supporting major changes in both cost and revenue structures.
• Reduced requirements phase of ERP project 33%, reduced implementation time 20%, and saved $50K+ in consulting fees.
• Designed architecture for business intelligence environment with capability of delivering sustained 1.2GB/sec IO to the database. Concurrently, reduced data storage needs and saved $350K+ in storage costs.

• Promoted from Marketing Analyst to Senor Marketing Analyst within 30 days of hire. Spearheaded numerous systems/solutions implementation for both IT and business intelligence functions. Utilized the best in internal.
• Launched real-time reporting portal with 99.9% uptime and centralized data view. System was adopted by 80% of all company personnel.
• Architected innovative tracking technologies for near-instantaneous profitability analysis of new marketing initiatives.

- Constructed automated Billing System for Circle Trust- Found over 20% in under billings / year due to incorrect processes from manual porceses.- Tools I built and constructed saved customer service ~30-40% of thier time.