https://heyform.coProducts:========HappyClasshttps://happyclassapp.comThe only automatic seating chart maker that perfectly places each student based on their needs.Amazon GlowUphttps://amazonglowup.comA Chrome Extension that modernizes and beautifies Amazon.com. Ad & sponsored product blocker. Dark mode. Simplified & distraction-free.

Responsible for strategic planning and execution of new products & experiences across the Amazon global retail store in support of Amazon’s top flagship goals. Raising the bar for design and customer experience. Strategic advisor to Amazon execs.

Director-level UX/Product Design LeaderManager and lead product architect for Halo, Amazon's new health wearable & wellness brand. I created the overall product vision for the Halo member experience and designed most of Halo’s core features, including its new-to-world CV and ML features. I manage Halo's UX team and building it from scratch into a cross-functional studio of designers, researchers, writers, and animators.http://amazon.com/haloband

Principal UX Manager/Designer, Devices [2018-2019]--See paragraph above about Amazon Halo.Design & product leader, VR Shopping [2017-2018]--I managed a product & design team in the creation of innovative retail experiences using AR & VR technology. I brought 2 product concepts through prototyping and pitched them to Amazon CEO Jeff Wilke. I secured funding for one of the concepts, components of which have since launched on Amazon.com. Program & Design Leader, Amazon global retail design language [2015-16]--I proposed, designed, and orchestrated an overhaul to Amazon’s Retail Design System, resulting in Amazon’s first-ever worldwide, sitewide redesign. I managed a small team and leveraged novel strategies to move the project forward, including co-design sessions, video blogging, and data sharing. I built a movement amongst the design community with tools, case studies, swag, music playlists, and other outside-the-box methods to accelerate adoption.• Revenue impact was >$1.5B incremental, annualized.• I analyzed detailed performance metrics from over 1B user sessions.• I influenced the roadmaps & deliverables of 50+ internal teams and 4,000+ developers.Creator of Amazon Finds (amazon.com/finds) [2015]--I proposed and designed a successful product pitch to Jeff Bezos to facilitate "recreational shopping" and new sponsored placement opportunities on Amazon. I led 12 brainstorming and working sessions with Jeff and took the concept through execution and launch. • I increased customer engagement by +45% in just 3 months after launchLead designer/strategist for Amazon.com Homepage [2014-15]--I proposed and executed a new strategy to into Amazon's retail homepages premier destinations containing modular, dynamic customer experiences for greater personalization, engagement, and sales conversion.• Generated >$1B in incremental, attributed revenue in its first year. • I onboarded 30+ teams to create 164 new features, generating 1-2B daily impressions.

Lead designer Amazon Books, Music, Movies, VG, Software [2013-14]Lead designer Amazon Prime Student [2012-2013]

I built the first-ever online, smart classroom seating chart generator, which optimizes classrooms based on students’ needs and preferences with a single click. I designed the interface, wrote all of the code (PHP, mySQL, HTML, CSS, jQuery), and managed the subscription-based business and customer support.

UX Design, A/B testing, research, prototyping for TurboTax Online and Quicken.com

UX Design (ideation, strategy, prototyping)High-fidelity UI DesignCommunicate & present concepts to Sr ManagementProject LeadershipTrain & mentor junior designerUser data & research to drive ideasHTML/CSS/jQuery

Design Skills:High-Fidelity Design, Wireframes/Prototypes, Logo Design & Visual BrandingDevelopment Skills:HTML5/CSS3 (hand-coded, compliant, cross-platform & semantic), PHP, SQL/mySQL, JavaScript (jQuery), AJAX, Wordpress as CMS, Optimization, AccessibilitySoftware:Adobe Creative Suite