Principal Ux Manager/Designer
Seattle, Wa, Us
Principal UX Manager/Designer, Devices [2018-2019]--See paragraph above about Amazon Halo.Design & product leader, VR Shopping [2017-2018]--I managed a product & design team in the creation of innovative retail experiences using AR & VR technology. I brought 2 product concepts through prototyping and pitched them to Amazon CEO Jeff Wilke. I secured funding for one of the concepts, components of which have since launched on Amazon.com. Program & Design Leader, Amazon global retail design language [2015-16]--I proposed, designed, and orchestrated an overhaul to Amazon’s Retail Design System, resulting in Amazon’s first-ever worldwide, sitewide redesign. I managed a small team and leveraged novel strategies to move the project forward, including co-design sessions, video blogging, and data sharing. I built a movement amongst the design community with tools, case studies, swag, music playlists, and other outside-the-box methods to accelerate adoption.• Revenue impact was >$1.5B incremental, annualized.• I analyzed detailed performance metrics from over 1B user sessions.• I influenced the roadmaps & deliverables of 50+ internal teams and 4,000+ developers.Creator of Amazon Finds (amazon.com/finds) [2015]--I proposed and designed a successful product pitch to Jeff Bezos to facilitate "recreational shopping" and new sponsored placement opportunities on Amazon. I led 12 brainstorming and working sessions with Jeff and took the concept through execution and launch. • I increased customer engagement by +45% in just 3 months after launchLead designer/strategist for Amazon.com Homepage [2014-15]--I proposed and executed a new strategy to into Amazon's retail homepages premier destinations containing modular, dynamic customer experiences for greater personalization, engagement, and sales conversion.• Generated >$1B in incremental, attributed revenue in its first year. • I onboarded 30+ teams to create 164 new features, generating 1-2B daily impressions.