As Foxtel’s Head of Corporate Communications, was responsible for development, implementation and evaluation of Foxtel’s external communications strategy with the objective of expanding the brand’s reach and influence by sharing Foxtel’s business, technology and industry stories, in addition to the previous external relations activities that centred on content and programming publicity.• Provided strategic communications counsel to senior executives. Armed spokespeople with the content, capability and confidence to deliver the most impactful messages, effectively.• Drove overall external media and influencer communications activities surrounding Foxtel’s corporate and policy positions including anti-piracy, media reform, anti-siphoning and copyright.• Established and maintained Foxtel’s reputation as a leader in broadcast innovations through ongoing media engagement surrounding consumer product developments, streaming technology and mobile entertainment.• Provided extensive communications counsel across multiple stakeholder groups including internal communications, customer relations, social media, community engagement, publicity and CSR.• Created speech frameworks and talking points for C-level executives to deliver to media, industry and internal audiences.• Managed crisis communications and issues mitigation in cooperation with Foxtel’s risk and business continuity, social, and customer communications teams.• Developed and expanded Foxtel’s social media newsroom, targeting communications to press and influencers via social channels using a visually led approach.

Responsible for iPad and iOS public relations activities across Australia, New Zealand and Singapore. Developed locally relevant storytelling that instilled media and influencers with a deeper understanding of the creative, educational, entertainment, health and productivity possibilities inspired by iPad and iOS. • Successfully delivered unique and compelling story angles and usage scenarios across multiple verticals resulting in high-impact coverage that illustrated iPad’s broad use and appeal to diverse audiences.• Provided media training and coaching for senior product executives and ensured smooth message delivery resulting in unique coverage of Apple products that looked beyond the technology and into the lives of the people using it.• Supported Apple’s partners in PR and launch activities around the region to effectively draw attention to new apps and accessories surrounding music, health, gaming, kids, entertainment and other uses.

Served on the senior leadership team at Howorth Communications, an Ogilvy PR company. Involved in driving company direction, responsible for account growth and profitability, staff development and new business generation.• Provided successful strategic planning and implementation of integrated marketing campaigns for clients across multiple regions in Australia, Asia and EMEA.• Oversaw marketing communications programs involving, print, broadcast, online and digital influence communications.• Managed multiple teams of up to 12 reports in executing marketing and PR strategy for key clients while routinely exceeding targets in terms of budget and results.

Managed PR teams in the UK while serving Microsoft in successfully delivering 95 percent or greater positive to neutral coverage contributing to increased market share for Windows powered Pocket PCs. In the US, increased visibility for Toshiba storage devices.

Drove PR programs and team activities for three Hewlett Packard divisions.