Responsible for shaping and executing brand strategy to successfully launch new indications and strengthen the company’s position in the dermatology market.• Lead the development and implementation of multi-channel strategies, ensuring alignment with global and regional brand objectives.• Collaborate closely with cross-functional teams, including Sales and Medical, to create comprehensive customer and business plans that drive effective brand positioning.• Build and maintain strong relationships with key opinion leaders and external stakeholders to support business growth while effectively managing budgets and strategic projects.

Responsible for shaping and executing innovative Digital Marketing and Media Plans to promote the organization's consumer products and services across channels. • Lead efforts to manage marketing, merchandising, and creative strategies, while overseeing affiliated programs to enhance exposure and drive business from the target audience. • Dedicated to maximizing brand visibility and fostering audience engagement through effective digital campaigns.

Responsible for Hasbro Mexico Media Strategy. • Leading the way of how to talk to each brand consumer and shopper, defining communication messages, targets and identifying insights to develop, create and curate brilliant content, and investing dollars in the most profitable actions that drive POS growth.

Responsible for the overall digital marketing strategy of Hasbro Mexico Brands. • Planning, implementing, supervising, and optimizing digital media, content and PR campaigns across digital channels.• Managing media budget ensuring return maximization.• Owing the media & digital agency relationships for Mexico.• Managing ecommerce and shopper platforms support with the correct omnichannel approach to drive business results.

1. Managed the successful development and execution of marketing strategies for iconic brands including Star Wars, Marvel, Ghostbusters, Beyblade, Power Rangers, and GI Joe in Mexico, resulting in increased market share and heightened brand visibility.2. Managed the product portfolio, strategically driving volume and profitability while maintaining consistent brand integrity across all initiatives and communications, culminating in substantial revenue growth.3. Championed the growth of the Hasbro Fans segment, implementing targeted initiatives and fostering community engagement strategies that resulted in a significant uptick in segment expansion and brand advocacy.

1. Orchestrated pivotal, high-impact projects within the Marketing Shared Services Area, effecting substantial enhancements in operational efficiency and effectiveness, bolstering our strategic positioning.2. Spearheaded the transformation of our Digital Couponing Strategy, catalyzing heightened performance across all brand initiatives, resulting in amplified consumer engagement and a remarkable surge in conversion rates.3. Strategically deployed the Medallia Customer Experience platform across Mexico and LATAM, culminating in an unparalleled level of customer satisfaction and unwavering loyalty.4. Innovated the inception of the Brand Framework for the Wow Rewards Loyalty Program, fostering an augmented sense of brand loyalty and bolstering customer retention through groundbreaking and customer-focused initiatives.7. Pioneered the integration and execution of the Social Listening Practice across prominent Alsea brands like Starbucks and Domino’s, harnessing insights to refine brand strategies, enhance customer experiences, and fortify brand reputation in the market.

1. Crafted and implemented a pioneering strategy, expanding digital marketing services to meet diverse client needs, driving increased revenue streams through an enriched and diversified portfolio.2. Directed the seamless creation of multi-channel content, strategically tailored to align with client objectives, maximizing audience engagement, and bolstering brand visibility across platforms.3. Orchestrated impactful coordination of communication and public relations efforts, cultivating cohesive messaging to elevate brand perception and resonance among target audiences.4. Aligned corporate messaging seamlessly with KIO Networks' advertising campaigns, unifying brand narratives across diverse channels and campaigns, resulting in amplified brand consistency and impact.

Identify new market opportunities. Achieve growth in student programs according to established KPIs. Event management and multi-channel promotion content for target audiences. Forecast for the correct subjects planning.

Ensure the correct use of the image and corporate communication, Social Media management and contact with the media. Strategies implementation to position the services portfolio, aligned to the marketing area objectives.

Identify new market opportunities. Achieve growth in student programs according to established KPIs.

Multi-channel promotion content with graduates.

E-learning components & 3D modeling.

Augmented reality program development in a 3D environment for the “Jardin des Délices” project.

Animation and interactive video production for audiovisual products in different companies.