Working and learning with our clients / partners and trying to do it a little better than their competitors

Profesor de los módulos de Análisis de Resultados y de Growth Hacking en el Máster Universitario en Comunicación y Branding Digital de la UCH-CEU

Dirección, planificación, gestión y análisis de resultados de campañas de Marketing Digital.

Acquisition campaigns implementation by product line to achieve marketing plan goals. Determine star products in every season.Create promotional plan by product line determining promotions for each product and season. Determine acquisition goals.Online Media Planning: Planning campaigns yearly, quarterly and monthly in collaboration with agencies. Setting new customer acquisition and COCAS goals.Tracking competitor actions along all online disciplines to understand policy product, price, promotion and communication. Generate monthly reports.Monthly control of acquisition campaigns to identify possible deviations. Take corrective actions and develop a report evaluating every campaign with especial focus on impacts, new customers and profitability.Leadership development, both internally and with different partners, of brand platforms: Web, Mobile Web & Apps, to ensure their proper development in terms of search marketing strategy, content, brand experience and technical viability. Ensuring proper implementation and accomplishing deadlines by all parties. Leadership all optimization test actions to improve web experience and conversions.Focus points:-Conversion Rate Optimization-Experience / Branding-AnalysisSet learnings for all launches, campaigns, promotional and other activities implemented to generate a cycle of continuous improvement.

Search engine marketing (SEM), Search engine optimization (SEO), Online reputation management (ORM), Conversion rate optimization (CRO).

Search Marketing teacher - Advertisement & RRPP degree

Colaboración con el gerente y el product manager en la realización e implementación del plan estratégico y el plan de marketing. Marketing Online. SEO. Conversion Rate Optimization (CRO).