David Craske Email & Phone Number

Indianapolis, In, Us

Speedway, In

* Serves as primary liaison between INDYCAR and third-party mobile app developer (IX.co) to assure content and data are properly flowing between both entities. Works with app development team to ensure proper digital presence and understanding of INDYCAR.* Works with INDYCAR Public Relations personnel regarding news articles, photos, and video content look/feel and strategy for INDYCAR.com. Traffic growth to INDYCAR.com has consistently increased by 5% each year over the last three years.* Constructs and distributes over 150 marketing emails (full database & targeted emails) to INDYCAR fan database. Has assisted in the 20% YoY growth of paid membership each of the past three racing seasons (2017-2019), and full database growth of 25% to 300K members.* Coordinates digital advertisement contracts between INDYCAR.com and official partners of INDYCAR (Speedway, NTT, Chevrolet, Honda, TAG Heuer, Gainbridge, etc.) to assure proper digital presence across all digital platforms.* Lead design change analyst for INDYCAR.com enhancements with web development team, providing modern user experience design practices & theories for assuring best possible user experience for fans, teams, drivers, partners, and internal customers.

Oakbrook Terrace, Il

* Analyzed customer and end user requirements for redesigned Tag Management System (TMS) for online marketing purposes.* Generate proposed personas to accurately reflect system users, based on customer and end user interviews.* Constructed interactive wireframe prototype of redesigned application for all known and desired functionality using Axure.* Performed high-level interviews with end users to ensure desired functionality and application design meets expectations.* Assisted in construction of final deliverables, including final documentation, screenshots, and interactive prototype for customer I.T. personnel to reference during build.

Lafayette, Indiana Area

* Reengineered scrap surplus material tracking application based on individual usability requirements study and usability test results, with initial estimated yearly savings of $6,750,000 after adoption for all facilities ($750,000 per facility).* Augmented work instruction display mechanisms for assembly line technicians, improving instruction accuracy by 75% and optimizing query retrieval times by 200%.* Developed usability enhancements to in-house loose parts tracking applications to incorporate barcode scanning functionality, with estimated savings of $750,000 per year, per facility due to order accuracy and reduced warranty claims.* Designed data integration process between onsite and corporate databases for engine labeling printing system, with estimated savings of over $250,000 per year due to automated data accuracy efficiency improvements.* Expanded and replicated primary online order entry and scheduling web application for two additional manufacturing facilities and six new product assembly lines, adopting common practices and primary user efficiencies across multiple facilities.* Introduced superior support and break/fix work request process to efficiently manage regular and repeat customer requests, reducing multiple and identical requests by 50%, increasing request turnover by 75%, and offering full database knowledge for off-shift support to both facility and corporate service center personnel.* Maintained 120+ internal web applications for Supply Chain and Shop Operations at Caterpillar manufacturing facilities in Lafayette, IN, Griffin, GA, and Greenville, SC.* Governed local application development methodologies for Sarbanes-Oxley compliance regulations.* Accepted into Voluntary Severance Program to continue pursuit of Master of Science degree in HCI

Peoria, Illinois Area

* Designed, developed, and integrated the Service Scheduling packages for three worldwide releases.* Demonstrated applications to project/executive management & Caterpillar dealer representatives.* Assisted development of integration of Siebel Field Service application into our dealership software suite.* Provided content and insight for department’s Intranet web site, accessed by worldwide dealerships.

Springfield, Illinois Area

* Internship: Bureau of Operations - Services Section* Designed Illinois Adopt-A-Highway database facility for IDOT Central Bureau of Operations, including management reports, system layout, training materials, and user's manual.* Assisted in development of IDOT Central Bureau of Operations Fiscal Year 1997 &1998 budget reports.* Participated in discussions to enhance productivity within Illinois Department of Transportation, both on a district scale and a statewide scale.

Ms, Human-Computer Informatics

Ma, Computer Science

Bs, Computer Science