David Craycraft Email & Phone Number

Lexington, Ky, Us

Lexington, Kentucky, United States

- Created an industry-leading software application for sporting good retail stores that facilitates rentals, service work and speciality gear fitting, such as ski boots and running shoes. - Over 500 users processing 275,000 records per year.- Developed the application to run on iOS devices (iPad, iPhone, iPod Touch, as well as well as Mac or PC computers or any web browser). Resulting in immediate information to the client, sales people, increased sales and revenue. -… Show more - Created an industry-leading software application for sporting good retail stores that facilitates rentals, service work and speciality gear fitting, such as ski boots and running shoes. - Over 500 users processing 275,000 records per year.- Developed the application to run on iOS devices (iPad, iPhone, iPod Touch, as well as well as Mac or PC computers or any web browser). Resulting in immediate information to the client, sales people, increased sales and revenue. - Highlights of the application are: - Electronically captures service orders and liability waiver signatures eliminating paper records; - Codifies and manages the process of fitting sports equipment (ski boots, snowboard boots, running shoes, bikes, golf clubs, etc) use rules developed by retail specialty stores and industry product knowledge experts; - Employs video assets to help the on-the-floor sales process; - Automates and manages the renting of gear with an industry-leading workflow streamlining the process while reducing errors, providing better data and customer experience;Is multi-user, multi-store, multi-device instantly linking all parties and eliminating data silos; - Runs with an innovative method whereby the application can be used "offline" but then seamlessly syncs to the cloud when back online so that a constant internet connection is not necessary; - Multi-lingual for both client-users and customers; - Complete point-of-sale features including currency conversion ruducing the need for conventional point of sale systems and enhancing customer experience; - Captures valuable customer data with a 97% capture success rate allowing for a better understanding of clients and providing marketing opportunities; - Drives higher sales conversion rates by providing full product data and marketing tools such as videos and images to help close the sale; - Communicates to customers via email or text message; Show less

Santa Monica, California, United States

- Doubled business at a 50-year old revered ski shop in just a year and-a-half.- Managed a staff of 13, increasing employee engagement and retention- Responsible for all aspects of the business - product purchasing, marketing, floor sales.- Developed the store into a regular location for commercial and television production.- Featured on both local and national television programs and print publications.