David Cristini Email & Phone Number

New York, Ny, Us

Seattle, Wa, Us

As the leader of the ISV (Independent Software Vendor) Business Applications team for North America, I oversee a portfolio of 140 key accounts generating $2.8 billion in annual revenue on the AWS platform. My team manages strategic relationships with major ISVs like Zoom, HubSpot, Genesys, Zendesk, and Pegasystems, driving their growth and adoption of AWS services.A core focus area for my organization is supporting these ISV customers in their transition to SaaS (Software as a Service) delivery models, aligning with industry trends toward increased cloud-based subscription services. We collaborate closely with ISVs to migrate their legacy on-premises customers to SaaS offerings and expand their cloud platform capabilities to meet evolving business needs around customer experience, operational efficiency, and customer relationship management.My role encompasses managing a diverse portfolio of ISV solutions spanning digital experience (marketing/advertising tech), business management (ERP, CRM, HCM), and customer experience (contact center, collaboration, content management) across both private equity-backed and independent software vendors.

Seattle, Wa, Us

Oversee 90-member ISV sales organization in expanded role covering East Coast states, driving shared pursuit of $1.8B sales quota. Expand global market share for large clients by leading business planning, forecasting, and GTM strategies. Collaborate across business units to generate insights, sales campaigns, and strategic plans aligned with two distinct segments, ISV and digital native business (DNB), valued at nearly $1B across 237 accounts and 23 industries. Collaborated with ISV clients to facilitate AWS-based technology programs while leveraging organic interactions to drive innovation with DNB clients. • Grew headcount 49% between 2020 and 2022 and supported deeper team focus on collaborative GTM programs, customer growth, account strategy, and outcome-based selling by hiring ahead of headcount model to ensure adequate team coverage on key, large-scale client accounts.• Increased YoY opportunity count 131%, pipeline 87%, and launched opportunities 33% by ideating Always Be Prospecting (ABP) program that drove seller focus, accountability, urgency, and reward incentives.

Seattle, Wa, Us

Selected by senior leadership to build inaugural sales team specializing in diverse SaaS and technology product lines. Coordinated with multi-disciplinary matrixed groups to develop synergies and GTM strategies that supported specialized sellers.• Achieved $300M in sales revenue and 94% attainment in 2019 by creating goal-oriented business plans for each service line while fostering outstanding team culture within new group.• Increased Northeast service attainment by 53% YoY, with exceptional growth increases across all service lines, including 45% in database, 58% in storage, 56% in analytics, 35% in content delivery network, and 348% in machine learning.

Seattle, Wa, Us

Drove business growth through new client acquisition as well as expansion of existing accounts, leading team of 15 with 9 sellers servicing high-visibility brands including Hearst, Viacom, JetBlue, Sanofi, Computer Associates, Conde Nast, Bridgewater Associates, and TE Connectivity. Shifted into dual Enterprise and ELM leadership role in 2017, leading 17 direct reports across both teams representing over $1B in annual sales.• Attained 88% of sales quota and $57M in sales for ELM business in 2015; reached $60M in sales in 2016 with 87% attainment.• Doubled size of team through strategic hiring of high-potential candidates, retaining and internally promoting high performers. Transformed culture to successfully engage existing team members on business management and processes.

Seattle, Wa, Us

Recruited to newly created AWS role as early East Coast Enterprise sales organization manager. Quickly expanded SaaS sales team to 9 members and retrained sellers to expand local markets. Created new connection points and established Amazon offices in Boston, Washington DC, and Atlanta. Grew partnerships, worked with system integrators to scale AWS, and built out new markets, ultimately reaching over $100M in sales in 2013. Following reorganization of sales territories, transitioned into sales leader role for Northeast business, leading 15 sellers in Boston and New York. Built Boston sales team from zero to 6 and facilitated senior seller’s promotion to team manager.

Redmond, Washington, Us

Oversaw multiple high-profile projects and continually pursued solutions to complex technology problems. Created and grew Azure sales team from 0 to 9 members and created productivity turnaround by driving on-premise Windows server sales. Designed new cloud-based solutions to support clients upgrading legacy systems, enabling pipeline increase of 40%. Achieved $65M sales quota in 2012 and was on target in Q1 of 2013 to reach $307M quota.

Redmond, Washington, Us