David Rosen is the founder & CEO of Kira Labs Inc, a beauty innovator and cosmetic manufacturer established in 2003. Clients include Walmart, Kroger, HEB, CVS, TJMaxx and Amazon. Kira Labs is a lean vertical brand produces and has been named a South Florida Manufacturer of the Year 2019 and Florida Exporter of the Year 2017.In search of higher quality products and providing more value to consumers, David began experimenting and formulating in his garage. By targeting highly effective anti-aging formulas, David launched his first line and from day one had a loyal customer following. David established Kira Labs manufacturing in 2003 and has since grown to vertically market & manufacture over 30 brands worldwide B2B & B2C. Kira Labs employs over 150 people and features products in multiple categories including : Face, Hair, Body, Mens, Natural, Home and Pet.David is a Lean practitioner and ever-learner, having most recently being named as Florida Exporter of the year and South Florida Manufacturer of the Year. Under David’s leadership, Kira Labs has also won the Presidents E Award for export, 2019 Runner Up for the Florida Sterling Quality Awards, 2019 CEO Apogee Award Winner and 2019 GrowFL Company to Watch Winner.David is a member of several boards, coaches kids basketball, and volunteers with several charities. David has presented and spoken at several conferences for the SBA, SBDC, and Amex.Keywords: beauty innovations, skin care, packaging, design, digital marketing, product placement, LEAN and creating the best workplace environment and client experience.David on Entrepreneurship :“There are 168 hours in the week,” Rosen said. “You work for 40 of them. That leaves plenty of time for hobbies, including entrepreneurial hobbies. Starting a business doesn’t necessarily mean taking big steps, don’t give up your day job to start. Start small, generate a proof of concept, seek validation and slowly start to gain traction. At first, I only had one product. I started small and reinvested to grow the business. Stay in your job and understand that cash flow is king. When you do that, you remove ‘false’ pressure. Think about it, if you’re under a crunch to make income through your business, you can’t always do what’s best for your business. When you’re working to make ends meet, you won’t always make the best decisions. Take incremental steps and maintain your current cash flow. I’m a strong believer in that.”
