Tadaaz has 85 employees and offices in 4 countries. We create invitations and announcements for the happy moments in life. Tadaaz aims to service customers which have grown accustomed to shop online, yet still desire the quality and uniqueness of having their custom print order being serviced by the best craftsmen, delivering the very best quality a digital press can deliver. At Tadaaz my responsibilities are SEO, User experience, Website Performance, Development and Hosting for the ecommerce sites in Belgium, France and the Netherlands. I delivered strategies, which helped our new domains achieve top rankings for highly competitive keywords. This traffic flow together with the traffic from other channels in the marketing mix I analyse so we can make calculated decisions in how to spend our marketing budget best.Thanks to all the marketing efforts the brand grows month after month and ask for a well performing and optimised back end system. I keep an eye on the performance of our platform and advice in how we can solve bottlenecks, which enables us to keep growing at a fast pace. I'm responsible for User experience and defining new features for the website, all these changes focus on improving conversion rate and customer satisfaction. Everything is A/B tested so we can improve step by step.