As the General Manager at Oreka Interactive, I have been able, in the exercise of my functions, to address more closely and in detail all the aspects of a technological and innovative nature, hence conceive in what way the integration of artificial intelligence can duly add value to our proposals. This year has been instrumental in a few key developments that reflect not only a change in our business orientation but also a broadening of collaboration with Kendu Group to enhance our operational and creative capabilities.My commitment to the company goes further: with strategic leadership, I participate proactively in spreading our vision and solutions through high-profile international events like Euroshop in Dusseldorf, Gitex in Dubai, and NRF in New York. These platforms have been essential stages to represent the innovation and quality that defines Oreka.Since 2004, I have started working my way with respect for new technologies and kept following my way towards development all the time.Of such an experience that allowed me, throughout these years, to work for great brands such as Mercedes, FC Barcelona, L'Oréal, and Toyota, always giving my vision of futurism and continuous improvement. Creator of featured products like MetaWall, Omniverse, AI Wall, Infinite Room, and Smart Anatomy for Oreka Interactive, I could evidently make a difference in an industry where mixing creativity with technology and providing a good user experience is the key factor.These projects are an excellent proof, both for our quality and innovative focus and simultaneously of the high potential to always keep a step ahead of market trends and to be flexible in meeting the changing needs of our clients. At Oreka, we believe in the power of technology to transform sectors and enrich lives. On my further way in this bright, constantly developing industry, I will keep on learning, adapting, and being part of the contribution to building a future where technology has a fundamental impact on our quality of living and the way of doing business.