• Lead member and donor acquisition campaigns including semi-annual fund drives, while continuing to steward donors of all levels.• Keep donor base informed of all conservancy happenings throughout the year via direct mail and email.• Manage and update donor database, keeping clean and precise records of all donations and grants.• Lead member acquisition and stewardship campaigns to increase revenue.• Foster relationships with members, donors, local business partners, corporate partners and foundations.• Coordinate with committee members, staff, and volunteers to manage the logistical details of events, programs, and fundraising initiatives.• Schedule and participate in the planning of events and campaigns.• Work closely with Development committee to create and implement plans to increase organizational funding, engagement, and membership per the organization's strategic plan goals.

• Oversee development of all digital campaigns and content creation for the ShopRite, Price Rite, The Fresh Grocer, Dearborn Market, Fairway Market and Gourmet Garage brands.• Provide creative direction to media production team for digital ads, including web content, email blasts, display, streaming radio and paid social media for vendors, divisions and members.• Implement and guide SEO/SEM strategy for all Wakefern banners, working directly with Google and our agency partner to optimize Google My Business profiles and local search.• Lead creative service vendor partnerships to maintain exceptional service for divisional operations.• Collaborate with Wakefern category managers, brokers and CPG representatives to construct and execute strategic omnichannel digital campaigns.• Communicate with Advertising Department to align digital media with print.• Creative execution of initiatives to drive loyalty digitally and at store level, including the use of photos, videos, graphics and copy to create an engaging and compelling story.• Work with Social Media Manager to build and execute biyearly influencer experiences.

• Created, implemented and executed strategic focus for ShopRite channels to grow audience, drive brand awareness and increase consumer engagement.• Leveraged content management system to publish all ShopRite social media content, collect audience insights in real time and monitor competitive benchmarking dashboards.• Coordinated and trafficked all digital assets for Wakefern banners, including display ads, native ads, streaming radio and email blasts.• Designed strategic campaigns leveraging sweepstakes platform, following through with the execution, moderation and fulfillment of sweepstakes, contests, and promotional landing pages.• Managed and executed influencer marketing strategy for all division- and vendor-funded campaigns.• Collaborated with Wakefern divisions and vendor partners to create comprehensive, audience-tailored digital campaigns that align with ShopRite's core values and messaging.• Guided digital content strategy for Corporate Social Responsibility Division (CSR), ideating and creating content focused on sustainable practices and charitable initiatives.• Worked with creative service vendors to maintain exceptional service for our operations.• Optimized and distributed creative deliverables to advertising agency.• Member of the DAM Governance Council (2018), an internal organization formed to expedite the decision-making process and aid information architects in the creation of Wakefern's new digital asset management system.• Worked alongside Social Media Manager to help guide branded content partnerships. In 2018, ShopRite drove the most branded video engagement of any U.S. advertiser, with more than 1.9 million total actions and 120 million views from four branded videos (https://bit.ly/2QvBZzl).

• Ideated, sourced, edited and scheduled photo and video content (including copy) for four Wakefern member groups on 16 ShopRite Facebook Location pages.• Implemented successful social media marketing campaigns and hyper-local event coverage.• Oversaw community management of ShopRite local Facebook accounts.• Created editorial content for ShopRite's Potluck blog.

• Managed sports department and reported on community athletics — youth, high school and NCAA Division I — for The Washington Daily News, a Pulitzer Prize-winning publication.• Produced daily editorial content, designed layout, compiled news briefs and sourced photography for the sports section, while also contributing to various special editions.• Wrote historical features and human interest stories for monthly magazine publication, Washington The Magazine.• Edited all incoming reporter, stringer and contributor copy.• Managed fall and spring Sportswriting Internship Program.• Front page article featured in the ESPN Films documentary “Dominique Belongs to Us,” an SEC Storied production.