David Daneš Email & Phone Number

Hlavní Město Praha, Česká Republika

End to end responsibility for the marketing communications and brand strategy. Leading 5-6 integrated 360° campaigns every year driving our product sales and customer loyalty. I´m responsible for product focused marcomm teams – 20+ specialists and experts (Mobile services and Handsets, O2 TV and Internet for Home; B2B and Events) and Brand department. • Leading a team of 20+ marcomm specialists with product specializations (Mobile Postpaid, Mobile Prepaid, HW, O2 TV, Fixed Broad Band, Brand team, B2B and Events)• Responsibility for inhouse creative agency model and delivery – team of 15+• Responsibility for all marcom activities and visibility of O2 products – From multilayered 360 (ATL/DIGITAL) campaigns to micro targeted direct communication to our customer base in online world.• Developing communications that effectively use the multichannel potential of such a strong company with 140+ stores – Footfall generation, Lead generation, Lifecycle approach• Managing creative process and communication development with both offline and online creative agencies trying to bridge the gap between those worlds in order to deliver really coherent communication experience (not a dumb creative copy paste) across the platforms.• Defining Brand goals and mission in the era of ephemeral digital micro-interactions where every “like” and unique digital experience with our Apps, products or digital services matter

Hlavní Město Praha, Česká Republika

Responsibility for 360 marketing communication of Mobile services, Mobile Handsets and Loyalty. Brand strategy and consistent creative concept development. • Leading a team of 5 marcom. Specialists with product specializations (Mobile Postpaid, Mobile Prepaid, HW & Accessories, Brand)• Responsibility for all marcom activities and visibility of owned product portfolio – From multilayered 360 (ATL/DIGITAL) campaigns to micro targeted direct communication to our customer base in online world.

Prague, The Capital, Czech Republic

End to end delivery of key product campaigns in online ecosystem. From performance marketing and high volume lead generation to creative / content communication and audience engagement. • Design, execution and evaluation of key commercial digital campaigns (O2 TV, Postpaid tariffs, Internet for home, Datomat for young.) • Budgeting, media planning and daily performance management. • Managing Performance, Social media and Media agencies on daily basis in order to optimize campaign results and meet sales targets• Customer journey design and website optimization using advanced web analytics tools (Visual Website Optimizer, Adobe Site Catalyst, GA) • Leading Influencer marketing activities (Instagrammers, Youtubers) and engaging with new technological solutions (Messenger Chatbot integration)>> Golden Czech PR Award in Social Media (Xmas videoclip), Art Directors Club Award (Chatbot Snup Bot), Top 10 YouTube Ads Leaderboard 2016 (O2 Smart Up with YouTubers)

Prague, The Capital, Czech Republic

Responsibility for content strategy and marketing communication across Social Media channels of O2 CZ. • Design and execution of social media campaigns for all marketing activities O2 CZ • Responsibility for daily content production from concept to publication for each channel according to the relevant content strategy (Facebook, Twitter, G +, ...) • Responsibility for image / performance campaigns on Facebook. From execution to evaluation. • Development of the advanced targeting and customer segmentation on FB for business goals (Custom Audiences, Remarketing) • Community and online reputation management / social care supervision. • Monitoring of the sentiment and social feedback on products and marketing activities. Giving feedback to the company with emphasis on the customer experience.

Prague

Responsibility for practical skills training for students of Sociology. Seminars are focused on application of the basic principles of quant/qual research methodology and practice of preparing a research design of the survey. The courses focused on statistics are aimed to applying the principles of statistics and probability theory in practice of descriptive and exploratory methods and statistical tests in SPSS (Parametric and Non-Parametric statistical tests, Correlation and Association measures, Multiple linear regression, Factor and Cluster analysis, etc).• Introduction to Empirical Social Research• Analysis of quantitative data and SPSS• Statistics II

Prague, The Capital, Czech Republic

Content management and copywriting for O2.cz website• Content strategies for on-line presentation of assigned marketing activities on the website • Managing non-marketing activities – customer care content on the website • Web analytics (Site Catalyst, GA) for the performance optimization of the individual product pages• Complete delivery of the product / project presence on website (from marketing activity brief to launch and ongoing optimization) • Ensuring that O2 speaks to their customers using brief, friendly and understandable language respecting tone of voice of our brandSelected projects• Product pages (Voice: postpaid, prepaid, fixed line; Internet in handset) • Copywriting for web self-care Moje O2 pro firmy and new releases of web self-care Moje O2 for residential customers• Copywriting for microsite and mobile app - O2 Extra výhody (loyalty program)• Copywriting and proofreading of emailing and marketing SMS communication

Czech Republic

SHARE 50+, Survey of Health, Ageing and Retirement in EuropePIAAC, The Programme for the International Assessment of Adult Competencies

Doctor Of Philosophy (Ph.D.), Sociology

Master'S Degree, Sociology And Applied Social Research

Bachelor'S Degree, Sociology And Social Politics

Education record