Highly accomplished and innovative individual with experience in penetrating new markets, expanding existing accounts, increasing profits, and achieving sales goals above corporate expectations. KNOWLEDGE & SKILL AREA  Market research and financial analysis Territory management & growth Customer to business and B2B liaison Negotiations Account relationship management Public speaking Inventory control Brand building goals Business marketing promotions Revenue and market share acceleration PROFESSIONAL EXPERIENCEKindred Spirits of North America Miami, FLWestern Regional Manager May 2011 - PresentResponsible for increasing Kindred’s portfolio sales and profitability through effective leadership of distributorships in 14 states. Responsible for on premise, off premise, casino resorts, and chain account calls for Costco, Smiths, & Lees Discount Liquor. Financial responsibility includes managing T&E, local marketing funds, discount allowance, distributor margin, price promotion and financial profitability for territory. Conducted sales training and brand education for distributor sales forces and management teams to maximize sales and field marketing opportunities. Worked extensively in the field environment with distributor sales teams to effectively shift market share and improve brand presence while creating new business relationships. Manage and mentor 4 direct reports; State Manager & two Brand Ambassadors in CA, and one Brand Ambassador in NV.  Manage 6 state brokers Increased portfolio sales in 14 state region by 56% in calendar year 2011 Sold new placements in Jons Markets, Total Wine & More, Beverages & More, Whole Foods and Sprouts Increased sales of wholly-owned product, Martins Millers Gin, by 55% in CA and 330% in HI for CY 2011.

Responsible for distributor (Young's Market Co. and Southern Wine & Spirits), broker and national account relationship management. Core objectives: National account compliance, distributor promotions, new product line sales, distributor sales staff training and incentive implementation. Securing and supervising brand marketing and sponsorship opportunities. Supervising all media buys and sponsorship tie-ins.Acquired national account placements with China Grill Management Group, SBE Entertainment and Dolce Group.Acquired accounts with Supervalu (Albertson's), Ralph's supermarkets, Gelson's, Total Wine & More and the Beverages and More chains.Increased brand sales of 2 SKU's by 35% in first three months.Acquired & supervised sponsorship at such events as Sundance Film Festival, Oscar's, Emmy's, ESPY's, Los Angeles Dodgers (Golf tournament) and Best of Las Vegas @ Tao for Las Vegas Magazine.Formatting and organizing Sales and Marketing strategies to increase brand awareness.Created and implemented promotional events and Point of Sale materials.Created, Hired and Organized a brand sales staff. Currently a staff of seven.Expert in category management. Sold shelf improvements to key accounts that led to increased sales and led to the opportunity to introduce brand extensions and new items.Increased my relationships with key buyers at; SuperValu (Albertson's, Lucky & Jewel), Ralph’s, Gelson's, Publix, Jons and Bev Mo, leading to increased programming.Have established new relationships with national accounts CPK, PF Chang's, Elephant Bar, Buca Di Beppo and Buffalo Wild Wings. The brand is being tested in some and eventually all.

Responsible for acquiring, importing, distribution (Southern Wine, Union Beer, Crescent Crown, Haralambos and 10 others) National Account Sales on/off premise. Brand marketing, advertising and awareness. Acquiring & maintaining distributor and national account relationships. Acquired alcohol licensing in all 50 states.Successfully placed two previously unknown Australian beer brands into National Accounts with Outback Steakhouse, Trump Hotels and RA Sushi. Successfully placed brands off premise with Cost Plus and Whole Foods nationally.Sold 75,000 cases first year of previously unknown brand (Bluetongue) and sold 10,000 cases of overpriced ($70 cs) Lucky beer.Placed Lucky beer throughout the Venetian Hotel (Las Vegas) including all rooms RFC's, 800 rooms total.Increased my relationships with key buyers at; Outback Steakhouse, RA Sushi, Trump, Whole Foods and Cost Plus World Market.Managed day to day operations, including bookkeeping, accounting and all state's taxes.Acquired and supervised major ad buys in Las Vegas for Lucky beer.

Started with two unknown Australian beer brands (Tooheys New & Bluetongue) and from one Outback Steakhouse account took the brands to a National Account with Outback to almost 800 stores.Devised and implemented successful product sales.Developed customer/client and distributor relationships leading to increased share of mind. Placed both brands regionally with Cost Plus and Beverages & More.

Performed all management functions for staff of 25; including staff training and education, team building, and contributing to strong management policies while simultaneously working to create a dedicated clientele base. Extensive work in the areas of budget allocation, financial and sales projections, financial tracking, labor reports, cost analysis, and over all money management strategies.