David Del Castillo Almeda Email and Phone Number

https://www.exquisit-home.com/ https://www.jeelperg.com/en/https://www.goldandgreenfoods.comhttps://www.silverline-home.com/

Once the previous activity had been consolidated, the new strategy of the group consisted of promoting the most strategic business of the company, due to my experience in another sector of the company (Built in) I was commissioned to create the new independent business unit of the Hoover floorcare brand. I was appointed manager of the brand, reporting to the corporate commercial management in HQ (Italy).My new role was to align , the volumes of business in our area with the European market. A new channel strategy was implemented through the "sale-thru" model in the Purchase Groups and "planned direct sales" in Corte Inglés and the most important Chains.Main achievements:- A full P & L implementation for the division.- Start-up of a sales network and own services for the division- Implementation of a direct sales business model through a Distributor.- A sustained growth rate of 12-16% was achieved, surpassing the ambitious objectives set by the Group.

P & L Responsible for the companies of the Candy Hoover Group in the Iberia regionMain achievements:- Design and implementation of a new business model under the premise of the digital transformation of the entire Organization.- Increase in sales by more than 48%, reaching more than 72 million euros.- Positioning of the Candy Hoover brand as the third player in the Washers and SDA segment (small appliance).- Interdepartmental restructuring of the company: Start-up of a single organization in Barcelona, transferring all services from Bergara (P.Vasco).- Reduction of fixed costs by 18% per year.- Optimization of commercial processes: order reception, Order to Cash, Logistics, Administration and Credit collection.

As Marketing Director, I maintained full responsibility for the Group's brands, which included the definition and implementation of the marketing plan for all product, promotion, pricing and communication, for both small and major appliances. Special Focus on Built in & Kitchen sector as a value division in our business. Helping to the company in Spain (now established in Bergara -Otsein brand-) to understand the built-in business.In parallel, as KAM I managed the main accounts of the Group in Spain and internationallyMain achievements:- Increase T/O from 41 to 47 million euros, reaching a market share of 4.7% in 2015.- Scope of the billing objective ( incremented T/O to 25 million Euros on accounts of my responsibility).- Renewal of all the Group's promotional material.- Consolidation of a solid customer network.- Unification of sales networks of the brands Otsein and Candy- Introduction of Candy Built in a new sales channel (Cooking and kitchen furniture makers), using a own sales network (agents & promoters & salesmen) and strategy implementation.

Reporting to the Country Manager of the Company, I had full responsibility for the Product (Brands: Candy, Otsein and Hoover), in Pricing, Promotion and Placement. The transfer of Corporate services from BCN to Bergara (P. Vasco) started a restructuring in the Group that meant the creation of my new position.The launch of Rosieres & Candy as a Built in brand was one of the most interesting project realized.

Reporting to the Financial Director, I was responsible for all customer collection activities and the implementation of the new management software.I participated actively in the audit of the Hoover Spanish subsidiary, acquired by the Candy Group in 1995.

Working as Back Office, Administrative and Controller in several companies in various sectors FMCG, insurance and commercial companies in the Toy industry sector .