David Denes Pall Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

My department helps advertisers maximize their profit on promotional investment by executing marketing campaigns. My key responsibilities include:

- Full lifecycle marketing campaign management with a yearly budget of XX M EUR, leveraging marketing automation and data
- Campaign performance optimization: for CPM, CPC, and conversion
- Creative content coordination (design and text)
- Daily analysis and reporting with systematic actions
- Ensuring a high-performing organization by setting & supervising operational KPIs: turnaround time, execution quality, workload
- Leadership: Marketing Specialists, Project Manager, Campaign Manager

Barcelona, Catalonia, Spain

My department shared a mix of Commercial & Operational responsibilities, delivering marketing services to 10+ markets in EMEA, including Spain, France, and the UK. I developed a robust digital Campaign Management & Optimization offering, resulting in XX% direct revenue impact. I continuously analyzed campaign performance data and upskilled my teams to exceed campaign and organizational KPIs. My key responsibilities included:

- End-to-end execution of Performance and Branding campaigns
- Coordination of the content creation process (creative design, texts)
- Implementation of a new Campaign Optimization model: 389% avg. ROAS, 99% of budget spent on time, 53 upsell opportunities landed, 6 business hours saved/week
- Weekly campaign performance analysis
- Leadership: 2 line managers, Marketing Specialists

County Dublin, Ireland

I represented Google Analytics to key agency partners (e.g. Dentsu, Publicis, WPP) and direct clients (e.g. Booking.com, Rolex, Nike) to help them tackle measurement challenges. With regular consultancy, I guided clients to improve performance and solve technical problems. I also drove an innovation project, Project Flash, focusing on digital process automation.

At MeGyek Mentorprogram 120+ volunteers mentored 120+ students from foster care in 6 youth homes.

I led the organization and was responsible for raising funds, recruiting core staff & volunteers, and managing media. I also co-launched extracurricular activities, such as the 'Intouchables' event series educating foster children about financial literacy, addictions and health.

Budapest

My responsibilities included copywriting, content creation, social media, SEO, and email marketing for B2B clients.

Budapest, Hungary

I worked on Ford Mustang’s introduction to Hungary: offline & online marketing execution, as well as supporting event coordination.

Budapest, Hungary

Proof-reading annual sales reports & carrying out desk research on blood glucose meters.

Zamárdi, Hungary

Serving beverages at the music festival Balaton Sound with 100K+ attendees.

Debrecen, Hungary

Rotation: reception, back-office, restaurant and the kitchen.

Master Of Science (Msc), Innovation And Entrepreneurship, Msc With Merit

WMG Excellence Scholarship Dissertation: Creating Better Future for Youth Leaving Care in Hungary via a Social Enterprise Warwick.

Bsc, Economist In Commerce And Marketing

Final thesis: Football glories and new stadium. Why is the attendance decreasing? (2015) Consumer behavioral and strategic aspects 1st.

Education record

1st prize, Hungarian National Model United Nations, UNESCO World Heritage Competition: contest Competitive Tennis between ages 8 - 16.