Director - Commercial Innovation
Abbott Park, Illinois, Us
Director - Commercial Innovation:• Led growth strategy and innovation for new $150MM Abbott B2C division of consumer health products. Set vision and directed operational execution across multiple functional areas through team of direct reports. Reported directly to the General Manager.Senior Brand Manager - Consumer Marketing, Strategy, & Innovation:• Managed P&L for $275MM+ B2C portfolio of consumer health and wellness nutritionals, delivering a 20% increase in operating profit. Directed $40MM+ budget and led team responsible for all retail delivery marketing and financial reporting, business development and distribution, and long-range strategic planning. Senior Brand Manager - Healthcare Provider Marketing & Strategy:• Led marketing and P&L management for $120MM+ B2B portfolio of hospital-focused products and clinical nutritionals. Managed team of direct reports to create and implement several new go-to-market models for hospital partnership and sales growth, driving 15% annual volume growth and exceeding financial plan commitments.Brand Manager - Healthcare Provider Marketing & Strategy:• Managed $95MM+ portfolio of B2B institutional brands, building marketing programs and sales support vehicles to promote the benefits of novel nutritional technology on enhanced patient outcomes. Manager - Global Innovation:• Led global initiatives to build or expand presence in target markets and disease focuses through new product development, licensing, and acquisitions. Created innovation development and launch strategies through evaluation of consumer and health care professional needs across the US, Asia, and Latin America.