David Derocco Email & Phone Number

St. Catharines, On, Ca

Kanata, Ontario

Directing national marketing initiatives for Canada's leading conservation charity; brand management; fundraising; large-scale event planning and management and related PR; MarCom collateral / web content development; event execution and logistics; marketing creative development; sponsorship package development; partner stewarship.

Hamilton Ontario

Directing creative content development for a portfolio of clients on an ongoing freelance basis; creating written web content, marcom and B2C materials; implementing SEO keyword strategies; conducting research; coordinating client interviews; evaluating content; adhering to deadlines.

St. Catharines

Owner, principal content developer. Public Relations consulting. Digital content development and SEO strategy. Publisher and digital content editor for GoBeWeekly.com online entertainment website. Author. Researcher. Copywriter. Marketing and corporate communication plan developer. Ghost writer. Freelance writer for: VIEW Magazine; Pulse Niagara; Police Retirees of Ontario Magazine; National Post; Hamilton Magazine; Camp Maple Leaf Magazine, Centre Stage Magazinewww.deroccomedia.com

Hamilton/Niagara

- Regional departmental management for six radio brands.- Marketing plan development across all platforms -- elevated brand to #1 market position.- Community liaison and event manager. - Award-winning creative content development (2012 Crystals). - Integrated regional department operations, reducing costs and streamlining operations.- Negotiated exclusive regional partnerships and revenue opportunities. - Directed marketing for new product launches. - Rebuilt a network of strategic alliances with business, industry, education and charitable partners. - Restructured financially-challenged charity events into revenue generators. - Created traffic-building web content, growing data base numbers and Social Media interactions.

Hamilton/Burlington

- Presided over The CHML/Y108 Children's Fund, rebuilding the brand into key pillar of business operation.- Developed all Fundraising Activity, Communications Collateral and Outreach Programs- Developed a new network of key stakeholders, increasing donor base and expanding allocations to a new high of 35 local recipient charities.- Served as P.R. liaison for the charity, increasing charity profile in the community on multiple committees. - Brokered the operational takeover and successful integration of "Operation Santa Claus".

Hamilton/Toronto

- Conceived and executed major revenue-generating charity events and festivals. - Developed provocative marketing plans for multiple brands. - Presided over in-house not-for-profit charity, increasing donations by 300 percent.- Attracted and maintained a network of exclusive community and business partners. - Key developer of departmental strategic marketing and communications plans. - Restructured operations in Hamilton/Toronto, increasing departmental accountabilities to include web administration, Social Media and loyalty data-base marketing.

St. Catharines

- Key developer of promotional, communications and marketing materials for multiple brands- Restructured departmental operations, directing newly integrated staff through three ownership changes. - Improved efficiencies and implemented cost-saving budget initiatives. - Aggressively expanded brand awareness into regional markets, encouraging regional revenue growth. - Created multi-tiered marketing plans that secured exclusive revenue spends. - Elevated community partnerships by serving as company liaison to various partners.

St. Catharines

- Under my direction, the Youth Action program grew from two satellite locations and approximately 150 participants to 18 satellite locations and over 2,000 registered members- Personally developed the program content for the John Howard Society "Youth Adventure Challenge" (YAC), a program for "youth at risk" and young offenders - Developed and lead a pilot project teaching fitness programs to residents of the Grimsby Lincoln Association for Community Living

Undergraduate Studies, English/Communications

Creative Advertising & Broadcast, Marketing/Media/Events, Dean'S Honour List

Journalism/Print, Writing, Press Materials, Feature Writing, Pr

Activities and Societies: Dean's Honour List -- Winner, Niagara College Literary Award