Head of AcquisitionResponsible for lead acquisition across major PPC, affiliate, and SEO channels.Design and management of performance-driven campaign strategies on key platforms: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads.Configuration of Tag Manager and GA4 for accurate conversion tracking in CRM.Continuous campaign optimization to achieve quarterly OKRs.CRM ManagerSuccessful implementation of Zoho CRM, designing strategies to optimize processes in departments such as Sales, Academics, and Finance.Development of automation solutions for efficient post-sales service management, lead generation, and email and WhatsApp marketing campaigns.Support in client reactivation and inbound marketing strategies to enhance sales results.Continuous training and technical support for CRM users, ensuring maximum utilization.Creation and optimization of the Customer Journey.Reporting and data analysis, including CRO/A/B Testing and SQL generation.Customization of fields, modules, views, users, and workflows.Creation of custom forms and integration of specific business processes.Configuration and maintenance of application integrations with the CRM.Automation of internal processes for departments such as Sales and Accounting.Analysis and update of reports and dashboards to meet commercial KPIs.