Spearheaded the creation, development, and execution of tailored brand strategies for both Valence Supply, a leading national e-commerce brand, and Valence Protective Coatings, a B2B training and certification provider.Implemented a creative and data-driven marketing strategy for Valence Supply, increasing total website traffic by 15% and boosting sales by 18% within a year. Elevated brand recognition by 22% year-over-year by crafting a distinct brand voice per brand and leveraging storytelling across e-commerce, social platforms, training events, print, paid, and digital media. Led the creative direction, development, and execution of multi-channel campaigns for both brands, combining email, SMS, social media, and paid advertising. Consistently delivered on KPIs, achieving high engagement rates, email campaigns: 25% open rate and 8-11% CTR, SMS campaigns: 9-12% CTR for SMS, and maintaining <3% unsubscribe rate.Designed and implemented multi-channel funnels that drive leads, elevate brand visibility, and engage high-intent audiences achieving a 16 - 20% increase in conversions.Monitored brand and campaign performance, using insights to adjust creative marketing strategy and maximize ROI. Optimized paid advertising strategies across both brands, achieving a 20% increase in marketing ROI and driving sustainable digital growth.Created and directed the evolution of brand guidelines by providing creative and art direction, ensuring consistent representation across the brand’s ecosystem, from websites, social media platforms, packaging design, events, in-store signage, printed training manuals, brochures, advertising, product catalogs, exhibitions, loyalty programs, SMS, and email campaigns. Spearheaded the creation of the brand's YouTube channel and branded educational content series, distributed across digital and social platforms, driving a 25% increase in organic social impressions and a 22% increase in website traffic.

An integral member of the leadership team with responsibility for defining and executing the creative, marketing, and public relations strategy in support of all agency’s clients and business objectives worldwide.Serve as agency ambassador to enhance the company’s visibility and status, boost consumer engagement, and support revenue generation by cultivating relationships with key tastemakers, editors, social media influencers, stylists, photographers, A-list celebrities, and industry partners. Develop, lead, and manage clients’ image, ideals, and goals through diligent and custom-tailored client experience to provide high-performance creative solutions to ignite their brand and activate their target audience. Envision, develop, and direct clients’ game-changing marketing and public relations campaigns strategically targeted to elevate brand awareness and reputation. Create and produce captivating multimedia content to build a dynamic digital presence. Monitor content analytics, reporting weekly and monthly on digital and social media performance to identify strategic growth opportunities.Lead high-profile initiatives, including celebrity/VIP styling, product placements, client events, fashion shows, and industry activations. Oversee the creation of media alerts, press releases, lookbooks, and post-event reporting to maximize campaign impact.Leverage a diverse, cross-industry network to heighten brand visibility and enhance client profiles, positioning brands prominently within their markets.Spearheaded and optimized project budgets and timelines, ensuring on-time, resource-efficient project delivery that consistently meets or exceeds client expectations.

Provided direction and editorial guidance for the content and messaging of Justin Alexander’s digital properties, including global branded websites in four languages, B2B and B2C sales-driven email marketing campaigns, five blogs, three apps, and the company’s 650,000+ social media network. Managed the optimization of digital properties to ensure best-in-class SEO, user experience, usability, and conversion rates. Directed, developed, and executed PR strategies to support five global brands: Justin Alexander, Justin Alexander Signature, Sincerity, Lillian West, and Sweetheart. Established and maintained over 500+ key worldwide media relationships across traditional and new platforms. Lead the identification and fostering of new media partners. Managed the seasonal facelift of global branded websites in English, Spanish, Turkish, and German. Analyzed website data using Google Analytics. Provided a clear and comprehensive vision and strategy for the marketing team to launch and optimize email marketing campaigns, site copy, landing pages, search ads, display ads, and retargeting ads. Managed and assisted the brand’s creative team to create, execute and analyze social media content across Instagram, Facebook, Pinterest, Snapchat, and Twitter. Managed paid and unpaid social media marketing campaigns on Facebook, Instagram, and Pinterest. Envisioned, directed, and executed digital and print marketing campaigns for five diverse brands to drive sales and optimize budget against ROI. Developed the annual marketing plan, budget, and the strategies necessary to achieve established company goals. Created and developed media assets including; seasonal photography, collection video campaigns, ook books, in-store signage, press releases, and other marketing collateral for in-store promotion, sales portfolio, and press coverage. Managed a team of 4: Community Manager, Marketing Assistant, Lead Graphic Designer, and Junior UX Graphic Designer.

Established and maintained 500+ global press and media relations to secure strong publicity to expand reach, awareness, and brand exposure. Managed earned media efforts and develop strategic PR insights. Created customized pitches that generated print, social and digital interactive content to drive strategies to communicate company messages to the target audience and support the company’s overall marketing efforts. Directly managed the conversion of www.watters.com into a functional and captivating website by managing SEO, content, and site analytics which generated a 33% organic traffic boost surpassing 315,000 monthly visitors and a 22% increase in monthly page views.Planned and created original engaging on-brand content for more than 50,000+ network on social media platforms: Facebook, Twitter, Instagram, and Pinterest.Initiated and nourished relationships with celebrity stylists to generate product placement on television shows, such as Kelly Clarkson on The View and Mayim Bialik at the SAG Awards, generating over 13 best-dressed list placement and over 150 press mentions per celebrity.Developed brand-building marketing initiatives targeting retailers and end consumers through results and analytics-driven email marketing campaigns.Managed a team of 4, Marketing Manager, Social Media Specialist, Public Relations Coordinator, and Marketing Coordinator. Created and managed internship program for Design, Marketing, Sales, and Public Relations departments. Directly responsible for promoting, hiring, assigning, and managing 14 interns a year. Arranged and briefed Vatana Watters, President, and founder of Watters, for interviews and public appearances, from booking to speech writing to on-camera coaching. Other duties included; creating media kits, directly managing fashion editorials, writing press releases for all brands, and staging runway shows and press presentations for over 500+ top-tier media, celebrities, and influencers.

Managed proactive and ongoing media relations and outreach, including arranging and covering radio, print, online, or televised interviews and appearances for 9 clients: Neiman Marcus, Tootsies, DIFFA, Fashion Group International, Hilton Worldwide, The Preston Plaza, The Esteem Project, Fashion Group International, and The Dallas Opera.Drafted, updated, and reviewed press materials, including press releases, fact sheets, key messages, and Q&A documents.Conceptualized compelling story ideas and draft well-researched story pitches that resulted in media placements for clients.Monitored print, digital and social media outlets for coverage of client news to provide monthly reports. Maintained and expanded media database and other relevant contact lists.

Initiated and maintained relationships with strategically placed media outlets. Conceptualized, researched, planned, and content on social media platforms: Facebook and Twitter.Assisted in the monitoring and tracking of media coverage; clippings for future use and archival purposes; wrote weekly press coverage items for inclusion in the company newsletter.