Scope:- Managing 2 campaigns : Spring (with a big focus on outdoor toys and garden) and Back-to-School Responsibilities:- Defining the objectives, KPI's and overall approach, based on internal analysis (sales/customer data)- Determining the tactics on the different P's of marketing, together with the campaign team and internal stakeholders- Tracking campaign results and making adjustments to the campaigns where necessary, in order to achieve the set goals- Analysis and evaluation of the results at the end of the campaign

Double role:- Channel Specialisation, with the aim to further develop OOH/Impulse customers, together with key-accounts for all Ferrero categories. Role included analysis and tracking of customer performance, defining customer strategy and assisting meetings with customers on a regular basis.- Category expert for Pocket Confectionery: development of a category vision "Check-Out" based on international studies, best-practices, meetings with retailers and ad-hoc analysis. Drawing of strategic lines for the category regarding promotions and assortment. Other responsibilities: promotional analysis, internal/external category reporting, datasharing management, planogram analysis and recommendations...

Managing, setting up and execute activations and promotions at Retail for The Walt Disney Company BeLux.This role includes the following responsibilities:- Managing Trade Marketing budgets per client and per department- Working in close collaboration with the responsible key-account managers to support key product and content launches at retail- Creation of national support programs on TWDC Core Franchises- Post-Mortems: promotional analysis and reporting- Creation of planograms and permanent shelving solutions for Disney Consumer Products, Disney Interactive Studios and Walt Disney Studios Home Entertainment- Coaching of 1 direct report

Responsibilities: Create, develop and roll-out tailor-made promotions and activations for the Video- and Licensed Merchandise busines unit of The Walt Disney Company (TWDC). Other extra responsibilities: present line-up TWDC 2x a year towards customers and make post-mortem analysis of various promotions.

Responsibilities: Create, develop, manage and execute the national Trade Marketing plan and budget. On a regular basis: perform promotional analysis, back-up sales presentations with the necessary data, create and analyse monthly reports based on Nielsen, GfK and Ex-Factory data.

Responsibilities: support the product-managers of Campina and Joyvale regarding the development and launch of new products and national promotions for the Belgian market.