Leading the development and implementation of Channel initiatives, to ensure the organization is aligned with channel priorities and client success for our programs.Partnering with channels to understand and champion key requirements, while defining internal structure reducing operational cost and promoting cross channel synergies.

Leading the Strength category of fitness equipment

Traveled extensively to drive goals of NGO education partnership (nepcambodia.org), identifying 34 target affiliates to add to existing 79-member core. Facilitated joint funding (Ministry of Education/NGOs) for educational research; formulated processes for workshops, finalizing eight key objectives. Effected improved communication among members and increased the NEP "brand" in educational sector.* Doubled workshop participation and research budget.

Developed/managed launch strategy for 12 Sony Ericsson Mobile USA products and diverse marketing activities. Conducted portfolio planning, managed budgets and led internal/agency teams; served as client liaison/communications nexus; researched market and industry; formulated improved tools for reporting, release, and communication.* Improved efficiency measurable 10% by eliminating project redundancy and improving collaboration among five agencies.Created key milestone reporting that cut significant costs resulting from missed deadlines. Enabled ownership for agency teams, improving deliverables clarity and stakeholder fulfillment.

Managed life cycle of products from ideation through launch: developed console UI for new IC bike technology and direct response TV product offering. Contributed to development of new lifecycle and product management tools.

In charge of Motorola portfolio and brand management, created and executed strategies, delivered sales presentations on QVC, monitored web content/design, negotiated prices, managed P&L and procurement. Added two accounts representing an overall sales increase of 10%. * Instituted target groups that made possible better user interface/products and cut complaints from 25% of calls to 15% of calls. * Slashed product fault rate from 20% to 8% in just 10 months; reduced development cycle from six to nine months.* Furnished baby monitor expertise (market trends, margin requirements, manufacturing processes and distribution channels) that enabled key brand licensing for future UK launch.* Identified and reported on advertising strategy for key customer market segments.

Introduced lines including wireless devices, telephone products, printers, baby monitors, and DAB radio. Led three product managers; managed portfolio life cycle; delivered presentations to retailers; tracked sales; developed business cases and pricing proposals; created supply chains; defined customer needs; handled negotiations, logistics, and procurement. Brought eight new accounts to product channel, traveling in Scotland, N. Ireland, Wales and England.* Sourced and secured suppliers offering 20% less cost per unit with no loss in quality. * Launched new line of baby monitors representing annual revenue stream of 2 million pounds, achieving 25% market share within one year, starting from zero.* Received BT special incentive award in 2003; the award goes to top 20% in British Telecom.Cut excess stock and implemented quality resolutions that reduced surplus by 1 million pounds.

In charge of new product development and in-life management of consumer and business phone lines for cross-segment markets. Coordinated teams for sourcing, development and launch of key cordless devices. Developed strategies, analyzed competitors, directed products and supply chain functions. Increased market share of analogue cordless portfolio from 40% to 60%^ during three and a half years.Launched 40+ products, most of which have maintained key rankings in Top 5 Hit lists.Introduced Freestyle 70, which sold more than one million units and became BT's most successful phone product.