David Dobson Email & Phone Number

My mission is to develop, implement, deliver, and track comprehensive marketing strategies targeting internal, B2B, and B2C audiences. To develop and execute marketing strategies across paid, earned, and owned channels; including messaging, thought leadership, media relations, online marketing, social media, reputation management, events, and collateral. To provide regular marketing performance updates to leadership. To stay on the cutting edge of the latest marketing trends, strategies, and technologies in pursuit of achieving business objectives. To understand customers’ perception and behavior in order to formulate effective marketing strategies to ensure the brand receives maximum visibility through the entire customer journey. Charged with best practice development and execution of new and improved processes and management of cross-industry needs around national targeting initiatives, internal awareness strategies and programs, creative ventures, and marketing plans.Marketing Skills - Social Media Management, SEO, SEM, Competitive Analysis, Product Positioning, Branding, Content Development, Video Production, Servant Leadership, PPC Advertising, Voice OversMarketing Tech - CRMs and Marketing Automation (Pardot, Salesforce, Hubspot, Eloqua), WordPress, Wistia, YouTube, Vimeo, MOZ, SEMrush, Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Hootsuite, WordStream, Interact Quiz Builder, Beaver Builder, Elementor, Unbounce, Google Data Studio, Google My Business, Google Tag ManagerMultimedia Tech - Adobe Captivate, TechSmith Camtasia, Google Web Designer, Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Audition, Illustrator), Microsoft Office, Vyond

Listed skills include Multimedia, Social Media, Adobe Creative Suite, Technical Writing, and 53 others.

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  Georgia Southern University

  Communications