David Docktor Email & Phone Number

Lead international business development as authorized agent for Asian electronics manufacturers. Manage business strategy, sales and operations for $225M representative agency. Develop sales opportunities for the application and commercialization of new and emerging technologies within the automotive industry.

El Segundo, Ca, Us

Developed and led marketing, communications, and public relations strategies for environmental education non-profit. Serving as an Encore Fellow, expanded marketing and PR capabilities, enhanced corporate partner and donor marketing integration, increased digital audience following 170%, and grew client participation 30%.

Cypress, Ca, Us

Directed Yamaha US motorcycle marketing, including new model introductions, advertising, media relations, CRM, sales promotions, sponsorships, events, merchandising, and marketing research.• Managed product launch planning and execution for 50 new models, achieving #1 or #2 market share in key product segments.• Achieved 150% sustained increase in editorial coverage of new products, by developing PR strategies that attracted broader and more frequent media attention.• Improved marketing communication efficiency and effectiveness, achieving 7% increase in sales volume, while reducing total advertising expense by 75%.• Increased average sales leads to dealers from 500 to 7,000 per month by integrating new CRM and lead management applications into advertising.• Designed innovative sales promotions, exceeding sales targets and achieving 70% aged inventory reduction in 2 years, at 30% below average incentive expense.• Established and built bLU cRU racing brand, improving brand preference, increasing sales and growing the number of Yamaha amateur racers in US over 500% in 3 years.

Yokohama-Shi, Kanagawa, Jp

Managed development and execution of key US brand strategy initiatives and advised on global implementation. Directed operational initiatives company-wide to improve brand alignment and business performance.• Redefined brand identity, target customer, and brand positioning, guiding product and marketing direction, and contributing to 50% increase in overall demand.• Established trademark licensing business, extending brand and growing licensed product sales to $165M.• Developed brand scorecard, immediately adopted as corporate management tool for aligning organization around long-term value creation.

Yokohama-Shi, Kanagawa, Jp

Managed annual and monthly US production volume plans and corporate/industry sales forecasts. Optimized sales and inventory efficiency through improved planning and production negotiations.

Yokohama-Shi, Kanagawa, Jp

Managed national parts marketing, including new product introductions, advertising, direct-mail, packaging, merchandising, promotions, pricing, and incentive programs.