Partnering with product marketers, channel marketers, product owners and sales, develop integrated marketing communications strategy leveraging marketing technology, including HubSpot and Pardot. Strategies include an optimal mix of print and digital advertising, sales tools, web marketing, web sites, case studies, videos, customer workshops and conferences, product demos, public relations and social media.

Track tasks that need to be completed prior to and after events.Reach out to venues to negotiate contracts, determine room layouts, select menus, and more.Coordinate internal attendees for events.On-site for events ensuring event runs smoothly. Provide copy for social media and internal newsletters.Edit marketing copy.Create Event PowerPoints.

Led creative communications team consisting of graphic designers, writers, web producer, multi-media producer and translator producing newsletters, brochures, html emails, micro sites and videos in two languages. Implemented an interactive digital monthly newsletter to sales force at a savings of $250,000 a year in print and postage costs. Introduced a mobile communication tool in which the sales force instantly receives business updates and relevant information. Managed visual and script production for company leader events. Produced internal communications for meetings and events through quarterly newsletters, posters and invitations.

Led process implementations specifically through creating and managing production schedules including: - Creative development and execution for monthly newsletters and other print projects. - Online monthly content development and execution. - Social Media plan execution. - Public Relations.Defined and led cross functional integration ensuring Merchandising, Sales, Legal and Inventory Control have line of sight on projects.Led weekly team meeting to go through projects and touch on priorities for upcoming week with both internal team and separately with Canadian office. Proactively indentified opportunities to integrate initiatives across Public Relations and our non-profit organization, Dress for Success.Managed yearly budget for Dress for Success affiliate product and event sponsorships.Led the execution of quarterly Public Relations brag books used by sales consultants. Led the development & implementation of new press archive so internal team, Public Relations companies and external management could easily search and review current and past press. Point of contact with a wide variety of print vendors, soliciting bids for projects, matching project scope and needs to vendors.

Ensure projects for high-volume department are routed and completed on a timely basis, while updating departmental project list, project folders and maintaining offline project archive.Coordinate public relations projects for Global Public Relations Manager.Create and revise PowerPoint presentations for Web-based training classes, annual sales Conference and University training sessions with sales force.Manage print production including researching and interviewing new vendors to ensure print capabilities align with production needs and company goals. Interface with video monitoring service to review and secure video press clippings. Secured a new service at a cost savings of $20,000 per year. Monitor social media outlets such as Facebook to ensure policies are followed by sales force.Review eBay to minimize illegal offerings including copyright and selling violations. Respond to phone and email inquiries from sales field regarding proper logo use. Ensure responses are consistent and within brand standards. Research industry approach to brand operations and provide recommendations for improvements and enhancements.

Led creative team producing three home decorating catalogs a year and all marketing print materials. Managed company re-branding efforts beginning with 2007 catalog. Researched, interviewed and selected creative studios for photography and catalog production. Attended catalog press checks ensuring high print quality was achieved. Created and managed $1 million yearly production and print budgets.Developed PowerPoint presentations for company events and training meetings presented by company executives.

Created PowerPoint presentations for company President and internal meetings. Print inventory management including soliciting print vendors, creating and tracking print budget.Coordinated monthly promotional mailings and implemented mailing direct from print vendor saving up to 15 percent monthly on postage and handling expenses.