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Informa is a global media and events company. Accountable for delivering print, digital and event media revenue in the highly competitive animal healthcare market. Managed sales team, key contributor as an account manager and driver of business strategy. Worked closely with content, marketing, legal and technology teams to create and deliver digital, mobile, social, live event and publishing solutions.•Exceeded 2017 budget by 5%, successfully increased digital media revenue by 22%.•Successfully launched platform partnership with SaaS solution resulting in expanded data intelligence, digital marketing and sales enablement capabilities for customers. •Account manager for $2 million revenue territory. Responsible for prospecting, developing customer solutions, presentations, contracting and on-boarding.•Responsible for market research, pricing strategies, product development and delivery to customers. •Led transition to Salesforce CRM resulting in improved pipeline visibility, forecasting and productivity. Highly skilled in using CRM and data analytics for driving business objectives. •Exceeded target revenue for launch of new publication by 20% in first year. •Improved exhibitor retention rates by 15%, increased renewal revenue $250,000 annually. •Represented the organization and key networking and trade show events.

Accountable for sales from digital, mobile and custom media from over 50 association trade events serving 37,000 exhibitors. Led media pricing strategies and served strategic role on business development team. •Increased mobile media inventory by 100% from two to twenty clients in 8 months. •Introduced new digital media channels for 25 association event clients. Sales advertising inventory increased from $300,000 in 2008 to over $4,000,000 in 2010 •Grew revenue from digital media from $70,000 in 2008 to $1,150,000 in 2010. •Increased revenue from continuing medical education from $500,000 to $1,200,000 in two years. •Expanded project sales window by 60 days leading to an average 10% increase in revenue.

Strategy, branding and product launch services for early stage technology companies. Worked with business owners to plan and execute strategic marketing and sales programs.

SaaS solution for virtual logistics shipping network. Ground floor development of start-up marketing strategy. Led the development and execution of marketing, advertising and public relations for logistics dot-com. Led the sales and marketing team, vendor relationships and brokerage channels.

Responsibility for business-to-business sales, marketing and account management functions for Kansas City based call center operation. Developed programs for Jaguar, AMEX/Disney, J. Jill Catalog, Hills Pet Nutrition, Texas Tourism and Feed The Children.

Developed and managed business-to-business strategic marketing plan, advertising and business development activities for various distribution channels. Managed marketing staff, department budget and sales programs, until the relocation of the corporate office to Texas.

Led marketing, training and sales channel development of national life insurance company.

Selective Management Development program for sales, marketing and operations.