Accountable for maintaining all marketing activities for Marsden Marketing and leading all strategy and implementation efforts. The results of those efforts since taking this position:- Increased total blog views by almost 40% year-over-year- Increased total marketing leads by 51% (10% avg are SQLs)Create and maintain all sales pipelines and sales sequence automation processes that include personalized email workflows for both hot and cold leads, and run all first touch discovery calls with prospective clientsDirect, film, and edit most in-house videos for Marsden and all clients

- Execute demand gen marketing programs to engage and influence clients’ target markets.- Use our marketing automation platform (HubSpot) to optimize our clients’ lead generation & lead nurturing processes through email campaigns, content marketing, and social media channels.- Help to develop and manage rich content that attracts a qualified audience to our clients’ owned properties. This may include blogs, whitepapers, eBooks, reports, webinars, infographics, etc.- Develop engaging content for clients’ social media sites.Convert website traffic through calls-to-action, landing pages, and content offers.- Track, report, and analyze program performance, and make recommendations for further improvement.- Manage projects, contractors, vendors, timelines and all deliverables for assigned clients.Conduct market research, including keyword research (using tools like Google AdWords Keyword Planner, SEM Rush, and Ahref).- Participate in monthly internal strategy sessions.- Contribute to the company’s blog on a monthly basis.

- Created digital marketing and social media strategies for small business owners, focusing on website optimization for SEO, paid search, and social media marketing/listening.- Consulted with CEOs about best practices for efficiency and maximum cost-effectiveness for sales and marketing software.- Worked with Dawn Foods International to create internal video marketing material for consistency and replication at other international facilities.- Helped Oman Ministry of Health create PSA videos to teach parents how to help their kids use asthma inhalers properly. They were distributed throughout the country on USB drives.

- Worked on multiple marketing campaigns and participated in strategic leadership development- Created 3-5 min. marketing videos to promote needs from relief and development work from around the world that were shown at churches and conferences around the United States - Created and designed OM360 app for iPhone and Android devices (collaborated w/ mobileroadie.com)

- Created promotional pieces for different city councils; in-house videos for larger manufacturers; produced low budget commercials; and non-profit promo videos.

- Primary videographer and editor for weddings, school events, sporting events, and occasional special events (e.g. National Mock Trial Competition, International Youth Finals Rodeo).

- Created weekly video updates at (bronchosports.com) and recruiting videos. Also was in charge of multimedia operations at the football stadium.2003-2006 News Director, KCSU-TV- Experienced Directing, Technical Directing, Audio Engineering, Floor Managing, and running cameras for student run newscast that went live at 5pm every weekday. 2003-2004 Music Director, KUCO-FM- In charge of entire operation at radio station including play list reporting to College Music Journal, contacting labels and promoters, and producing morning show.