David D. Email & Phone Number

United States

Dublin 2, Ie

Plays a pivotal role in driving marketing transformation and operational efficiencies that resonate with the fast-paced changes in consumer behavior and market demands. Focus is on disrupting traditional marketing and technology silos through Experience Led Transformation, which created significant growth and impact across various industries and sectors.Working closely with C-suite clients, re-imagine their core business processes, products, and market experiences to innovate and accelerate growth, fostering differentiation in highly competitive environments. Approach merges creativity with technology, delivering impactful digital experiences that enhance customer interactions and drive business expansion.Pioneering solutions that are not only sustainable but also minimize waste, echoing Accenture’s commitment to embedding sustainability in every facet of its operations. This initiative is part of Accenture's broader strategy to help clients navigate their sustainability transformations by focusing on profitability without compromising on environmental or social responsibility​.

Paris, Ile De France, Fr

Publicis Groupe's commitment to integrating media, communications, transactions, technology, and data into comprehensive commerce strategies enhances my ability to deliver total commerce experiences. This approach is supported by their proprietary platforms and a matrixed organization that ensures a unified strategy across global client engagements, which is vital for navigating the complexities of modern eCommerce and driving sustainable business growth​Manages a portfolio of eCommerce products and projects, building revenue throughout the Americas from Web Site Optimization (DDO), Marketplace Platform Strategies including 1P vs. 3P /Content Optimization, SEO-REO Strategies, D2C, Retail Media Networks (Buy & Sell Side), Social Commerce, Personalized Commerce and Organizational Commerce Structuring.Partners with agency leadership to identify and secure new revenue streams while building centralized teams to ensure alignment across eCommerce initiatives. Works with cross-agency teams to develop vision and strategy for commerce experiences. Formulates strategies that effectively balance business needs with technological capabilities for their clients. Establishes and supervises domestic, near-shore, and offshore digital product teams. Leads standardization, productization, and scale throughout all initiatives to achieve and surpass revenue targets.Provides updates and insights to executive leadership on progress toward fiscal targets. Works with regional and global partners to ensure seamless financial goals are met.Credited with driving change by fostering a winning culture that elevates performance while driving overall engagement.

Paris, Ile De France, Fr

A demonstrated record of success and achievement at this multinational advertising and public relations company, marked by a promotion to a position of increased influence, authority, and accountability. Valued for the ability to guide research, analytics, insights, marketing, innovation, and media.As Senior Vice President of Global Solutions and Client Growth built and led a team of top performers from the ground up, dedicated to driving revenue growth within a portfolio of 35 accounts that includes Citibank, Coca-Cola, COTY, Fiat Chrysler, Marriott, Merck, P&G, Pfizer, Renault, and T-Mobile. Directs the Epsilon, Commerce, and Sapient Triage teams. Credited with knowing the marketing approaches of the largest and most highly visible brands, leveraging extensive client-side experience.- Delivered a 15% increase on $1B in organic growth through the launch of a self-service platform that improved access to information.- Led training on digital marketing strategies within the Commerce practice, serving as the foundation for 50% growth in capability/commerce transformations.- Contributed to the seamless integration of Epsilon into Publicis Groupe.- Maintained client revenue momentum by leading the firm’s response to the COVID-19 pandemic, directing a pivot in working models, and fostering communications across leadership.My deep understanding of marketing strategies for some of the world’s most visible brands, coupled with extensive client-side experience, allows me to offer valuable insights and guidance on research, analytics, insights, marketing, innovation, and media, continually driving forward the company’s mission and financial goals.

Paris, Ile De France, Fr

As Senior Vice President of Business Transformation, introduced bespoke marketing transformation products and insight methods that were adopted by the company and sparked $10M in incremental sales in one year. Spearheaded change and organizational transformation across the Media, Communications, and Publicis Sapient hubs of the business.- Innovated a new approach to intergroup ways of working that led to $500M in organic growth from collaborations between business units.- Created and sold a marketing efficiency tool that helped clients to improve organizational efficiencies and adopt revolutionary methods of working and staffing.- Skilled in helping clients to realize new business perspectives, unlocking unrealized potential for companies that included Molsen/Coors, KAO Cosmetics, John Frieda, Biore, COTY, McDonald’s, Sonic, Pizza Hut, and Dunkin’ Donuts.This role has allowed me to not only influence major strategic shifts within Publicis Groupe but also to directly contribute to its evolution into a more integrated, technology-driven company. Through these initiatives, I've helped redefine how marketing success is achieved in an increasingly digital world.

Purchase, New York, Us

Effectively managed a six-person team dedicated to positioning the company for future growth and opportunities through the identification of trends and suitable emerging technologies for the Quaker, Frito-Lay, and North American Beverages divisions.- Established new brands, including Stubborn Soda and Calebs Cola, while forming strategic partnerships that served as the basis for scaled growth and innovation.- Researched and procured technologies and equipment aligned with the needs of the business, including new analytics capabilities and dashboards. Created an innovation pipeline as well as a 5-Year strategic roadmap.- Revitalized the Frito-Lay brand through product launches that include Mac and Cheetos, Cheetos Popcorn, etc.

Hershey, Pennsylvania, Us

Fulfilled a critical role leading innovation within three categories, with authority over two direct reports. Led the assessment and development of commercialized 3D printing applications, initiatives to engage with consumers through mobile apps, and e-Commerce projects. Spearheaded product innovations enabling penetration into adjacent categories leveraging existing resources. Led exploratory work to define potential acquisition targets to diversify the Hershey portfolio beyond sweets.- Integrated data sources and analytics to conduct due diligence on potential M&A targets.- Led consumer research to gain insights into demands and preferences for the Lancaster Brand in the United States, China, and India, as well as the Golden Monkey brand in China.- Contributed to the development of a Millennial marketing strategy.

Mclean, Virginia, Us

Led consumer research & innovation on behalf of the CESAR brand of dog food at Mars Inc. pet division. Collaborated with stakeholders in R&D, Sales, and Marketing to drive significant brand renovation. Hired into this newly-created role.- Drove 10% portfolio growth through providing information to support data-driven decision-making, resulting in the best ad tested in division history.- Recognized for developing a best in class model for brand architecture, defining processes in packaging design and leading to a consumer-informed change to pack graphics.- Built long term platform for brand innovation that includes marketing in new segments by adding incremental category growth for retailers.- Recipient of the Nielsen Breakthrough Innovation Award in 2017 for CESAR Home Delights.

London , Co

Supervised a three-person team at this digital advertising agency, meeting the needs of clients in the CPG, Insurance, and Technology industries. Tracked the performance of digital advertisements and measured social ROI. Served as a trusted subject matter expert for all facets of digital marketing, including social media listening and media quantification.

Oak Park, Illinois, Us

Consultant for top QSR chain managing large cross functional team in building the future of current staffing models and digital ordering services.

Master Of Business Administration - Mba, Industrial And Organizational Psychology

Bachelor Of Arts (Ba)

Bachelor Of Arts (Ba)