David Dreyer Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Revenue Growth Management and Planning was a newly created team that brought together the functions of Category, Strategy, RGM, New Product Commercialization and Space Management. Supporting the sales teams and working closely with both brand partners and other CCEP channels.

Sydney, New South Wales, Australia

The GM projects role was created and tasked to deliver a 5-year strategic sales plan for the Licensed channel. Working autonomously and collaborating with cross functional work groups, including brand partners, to deliver the plan. The project included significant qualitative and quantitative research.

Sydney, New South Wales, Australia

The Independents Sales channel, representing 52% total alcohol volume, is made up of multiple wholesalers, national and state banner groups, and multi-site operators. I led the team in managing customer relationships including the negotiation of JBP’s, promotional and marketing programs and execution of RSVP (Range, Space, Visibility and Price) metrics.

Sydney, New South Wales, Australia

As part of the Licensed channel within CCA, I led a team of National Business Managers, managing the Woolworths Liquor Group, including Woolworths Liquor, BWS, Dan Murphys and the ALH group.The group represented 33% of the total Licensed alcohol volume across the multi-beverage portfolio.

Melbourne, Victoria, Australia

Various sales roles from field sales representative, to area manager, state account manager, NAM, channel manager and head of total key accounts