• Working within the Marketing Operations team, my role focuses on the management of Marketo in NewVoiceMedia to support the Global Sales and Marketing teams. Marketo is the sole Marketing Automation system used to deliver email marketing, campaign and event management, global lead assignment, lead scoring, sales insight, website integration and other key areas.• Provide global marketing campaign support across various marketing activities using Marketo. Ensuring all campaigns are correctly built within Salesforce and Marketo before synchronising the two, in order to provide accurate campaign success reports and ROI information. Activities include global tradeshows / events, webinars, 3rd party promotional activities, PPC advertising etc.• Responsible for constant development of Marketo to further support Sales and Marketing teams. This includes researching all future enhancements of the system to understand how to best utilise upcoming functionality; whilst also reviewing existing methods to ensure the use of Marketo is maximised. • Management of the implementation of all new applications and services into Marketo. Working with Sales and Marketing teams to identify strategic suppliers to help improve our internal offering. Subsequently managing the full process from research, through to implementation, training and delivery.

• Responsible for Global (EMEA, APAC & NAM) lead generation activities within Flexera Software’s Global reseller and distribution network; efficiently managing the subsequent Global channel MDF budget (>$500,000), negotiating with vendors and reporting on the success of sponsored activities. Partner activities include product seminars & webinars, industry specific exhibition sponsorship, print & online advertising, email marketing campaigns, digital marketing programs.• Responsible for Global partner communications, product training and sales enablement; working with key stakeholders including Corporate Creative Teams, Channel Account Managers and Product Managers to design, create, deliver and/or present relevant content where necessary.• Planning, execution and reporting of Flexera Software’s EMEA direct marketing activities including webinars to existing customers and prospects, full event organisation of Flexera Software’s own industry events, and frequent attendance to international 3rd party industry events where Flexera Software has a physical presence.• Working closely with the Chicago based Corporate Marketing and Product Marketing Managers to develop and regionalise existing corporate materials for direct and channel partner use.

Clearswift is a Global IT firm providing email and web security to over 17,000 companies worldwide. I started at Clearswift after graduating from University, and my main responsibilities included:• Working alongside the Director of Corporate Marketing in the creation and delivery of global corporate marketing campaigns. These included marketing to both existing installed base customers, and lead generation campaigns targeting prospect customers across DM, EDM and telemarketing platforms.• Analysis, reporting and evaluation on the success of campaigns.• In depth competitor analysis.• Working closely with Regional Marketing Managers to assist in the regionalisation and delivery of local campaigns and events.• Design and production of internal marketing materials, newsletters and training documents.• Global Channel Communications• Management of Channel Partner Portal• Management of the Global Clearswift Channel Program (EMEA, DACH, APAC & Americas)