David Shaw Email and Phone Number
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Today I work as a Business Development lead for all things digital across experience, data, AI, mobile and more. I typically find myself working on Retail, Consumer, QSR and Hospitality brands, though I've worked on a bit of everything over my career.I am a brand strategy, customer experience (CX), digital transformation and human-centered design leader by trade with a hybrid background in agency-style insights, strategy & execution as well as consultancy-style enterprise transformation, organic growth and new business acquisition. My background includes serving as the strategic lead on major accounts across a number of key areas, including: branding, brand strategy, experience strategy, customer experience (CX), UX & UI strategy, holistic digital strategy, social strategy, commerce strategy & implementation, strategic planning, communications planning and creative strategy / advertising. My past experience has included work in the retail, industrial manufacturing, CPG, technology, energy, financial services, travel & transportation and sports & live entertainment sectors with notable engagements for Aramark, BP, Lenovo, State Street, EY, Sherwin-Williams, Columbus Crew, Lubrizol, Barnes & Noble, Newell Brands, P&G, Kohl's, Victoria's Secret, Autodesk, NV Energy, Nestle and others.
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Vice President, Business DevelopmentWillowtreeColumbus, Oh, Us
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Vice President, Business DevelopmentWillowtree Nov 2023 - PresentCharlottesville, Va, Us -
Freelance Customer Experience, Digital Transformation & Brand StrategistDavid Shaw Consulting May 2023 - Present
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FounderScoundrel'S Field Guide Mar 2021 - Present -
Brand, Digital Transformation & Experience Strategy Principal & Craft LeadIbm Ix Feb 2021 - May 2023Armonk, Ny, UsActive senior leader and coach to a team of 20+ practitioners across a host of strategic disciplines, including digital transformation, customer experience (CX) strategy, UX/UI strategy, business design, brand strategy, insight development, communications strategy & experience design within a craft- & expertise-driven center of excellence. -
Associate PartnerIbm Ix Jul 2020 - May 2023Armonk, Ny, UsResponsible for organic growth with existing clients and new business pursuits with prospective clients, leading the pitch process and developing offerings that fit the changing needs of clients across multiple industries and business objectives. Tasked with achieving sales, revenue and margin targets, serving a dual roles as pursuit lead and hands-on player/coach guiding the delivery of high-quality work.
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Senior Managing Consultant, Integrated Experience StrategyIbm Ix Sep 2017 - Jul 2020Armonk, Ny, UsCross-disciplinary delivery lead on complex branding & omnichannel experience engagements including brand positioning, brand development, communications planning, experience strategy, commerce strategy, digital program strategy, content planning and channel-specific strategies resulting in a wide range of experiences (sites, apps, in-store executions, campaigns, etc.).
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Director, Brand StrategyResource/Ammirati Mar 2015 - Sep 2017Columbus, Oh, UsWorked as lead experience strategist & brand strategist on multiple concurrent national accounts, both delivering experience strategy work as well as directing work across multiple disciplines to serve client & customer needs. Notable accounts included multinational brands in the industrial, CPG, retail and technology sectors. -
Associate Director, Brand StrategyResource/Ammirati May 2014 - Mar 2015Columbus, Oh, Us
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Associate Director, Social StrategyResource/Ammirati Jan 2013 - May 2014Columbus, Oh, UsBuilt, scaled and led the social strategy practice for the largest independent digital agency in the country. Implemented social listening at scale, developed strategic offerings (e.g. influencer activation, real-time content creation, social insight activation).
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Senior Social StrategistResource/Ammirati Jan 2012 - Jan 2013Columbus, Oh, Us
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Social Media StrategistResource/Ammirati Sep 2011 - Jan 2012Columbus, Oh, Us
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Senior Manager, Account StrategyResource/Ammirati May 2011 - Nov 2011Columbus, Oh, UsManaged the firm-client relationship and multi-million dollar North American project portfolio for a global consumer packaged goods brand with a focus on distilling firm thought leadership and individual digital trend research into actionable, innovative initiatives. Also developed client-facing digital strategic deliverables including social, mobile and ecommerce road maps.
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Manager, Account StrategyResource/Ammirati Aug 2010 - Jun 2011Columbus, Oh, Us
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Innovation Lab / Account Strategy InternResource/Ammirati Jun 2010 - Aug 2010Columbus, Oh, Us
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PresidentInnovation Fisher Jun 2009 - Jun 2010I founded and led Innovation Fisher, a student group for graduate students at the Fisher College of Business at the Ohio State University. The mission of the organization is to engage in educational events and guest speaking engagements to augment in-class innovation work with real-world exposure to innovation practice.
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PresidentFisher Entrepreneurship Association Sep 2008 - Jun 2010The Fisher Entrepreneurship Association provides current MBA students with both the educational building blocks and the networking connections necessary to be successful as entrepreneurs, investors in entrepreneurs and professionals tasked with executing innovative strategies within existing organizations.As president, we will be expanding our initiatives and would welcome any contact from the entrepreneurship community in Ohio and outside of it.
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Vice President Of TechnologyFisher Professional Services Nov 2008 - Sep 2009Fisher Professional Services is the student-run and staffed consulting organization for the Fisher College of Business MBA program at Ohio State. I served as Vice President of Technology, overseeing initiatives to launch a new web site for the organization, extend technology implementation across functional areas and generally create a new technology infrastructure for the organization. I also served as a project consultant for the organization, working for clients such as NetJets.
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Project Manager InternBank Of America / Merrill Lynch Jun 2009 - Aug 2009• Served as a project manager for a team that completed four innovation projects in the areas of new product feasibility and launch, innovation center strategy and software implementation• Delivered a distribution strategy and tactical implementation plan for a digital media initiative• Coordinated an international team consisting of students in Ohio and executive management in Dublin, Ireland, before traveling to Dublin to complete project work
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Staff WriterAmerican Municipal Power - Ohio Sep 2005 - Jul 2008Columbus, Ohio, Us• Wrote consumer-targeted articles and edited material from a network of freelance writers• Composed press releases, ghost-written articles and other corporate communication pieces• Took full responsibility for content, layout and design for a consumer news publication with a circulation of over 100,000• Improved the consumer satisfaction index for the consumer news publication from 20 percent positive in September 2005 to 100 percent positive in October 2007 -
Programming InternAol Time Warner Jan 2005 - Jun 2005• Wrote articles prominently displayed on the Netscape.com front page• Compiled and wrote headlines for five to seven featured Web sites within 15 to 20 articles each week• Tracked click-through ratios for articles hosted on Netscape.com
David Shaw Skills
David Shaw Education Details
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The Ohio State University Fisher College Of BusinessMarketing -
The Ohio State University Fisher College Of BusinessMarketing
Frequently Asked Questions about David Shaw
What company does David Shaw work for?
David Shaw works for Willowtree
What is David Shaw's role at the current company?
David Shaw's current role is Vice President, Business Development.
What is David Shaw's email address?
David Shaw's email address is sh****@****aol.com
What is David Shaw's direct phone number?
David Shaw's direct phone number is (800) 426*****
What schools did David Shaw attend?
David Shaw attended The Ohio State University Fisher College Of Business, The Ohio State University Fisher College Of Business.
What skills is David Shaw known for?
David Shaw has skills like Social Media Marketing, Digital Marketing, Strategy, Marketing Strategy, Marketing, E Commerce, Digital Strategy, Social Media, Digital Media, Mobile Devices, Analytics, Entrepreneurship.
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