Maintain and enhance current direct mail marketing systems using ASP.Net C#.

- Successfully managed team of six Perl developers and designers through all phases of product life cycle for residential real estate front facing consumer web site paired with a tightly integrated CRM administration site for real estate agents. Improvements to company revenue through tracking and identification of consumer purchasing indicators. Object oriented software design allowed for rapid development of dynamic new business models.- Developed key enhancements to transition from brokerage based real estate company to a software as a service company licensing our product to agents from multiple brokerages. - Successfully completed project to upgrade consumer site and incorporate Web 2.0 advances.- Created highly efficient methods and tools for opt-in lead procurement through pay-per-click advertising models utilizing CMS style targeted landing pages and tracking. Reduced company advertising expenses by migrating to listing based models with Google-base and CraigsList and enhanced monitoring and tracking tools.- Created and implemented algorithmic based tools to rank and compare neighborhoods, and zip codes within a given MLS board which provided our agents a competitive advantage resulting in higher revenues.- Created .Net application integrated with Skype resulting in a 15% increase of call backs from customers and a 25% increase in call out efficiency for the agents.- Created and implemented algorithmic based search tool for agents to identify and compare homes for their customers based on attributes of previously viewed homes which produced more loyal consumers for agents resulting in higher revenues.- Created and implemented new tools utilizing jQuery Javascript library querying MySQL database to identify and track marketing efforts of prospective agents by sales team members which increased the sales team effectiveness of converting leads to customers.

- Reduced annual operating expenses by 20% migrating RDBMS from Oracle to MySQL.- Designed, developed and implemented national front facing consumer web site providing on-line Mortgage Loan Application integrated with back office loan origination software saving originators significant time during the mortgage application process.- Developed and implemented marketing and analysis tools which improved lead generation conversion rates by 25%.- Developed ad campaign analysis, budgeting and financial models.

- Conceived, planned and implemented an Internet hosting business utilizing Oracle database for client and company web sites which produced $250K new annual revenue.- Managed and led the Client Administration Department staff of twenty in successful projects for Performance Improvement initiatives, Tracking and Fulfillment Systems, Customer Database Applications, Training initiatives and Incentives to distribution channels for Fortune 500 companies such as Taco Bell, Motorola and MCI Telecommunications.- Responded to RFP's and presented technology and administration service capabilities to prospective clients. Developed budgeting and pricing models to support sales team.

- Performed client services for financial institutions, master limited partnerships, commercial real estate development and property management, membership organizations, automobile rental, and manufacturing businesses.- Led systems projects including project planning, requirements definition, analysis and design, coding, testing, documentation and training, implementation, and client management and billing.