David Dudeck Email & Phone Number

Basking Ridge, Nj

- Partnered with sales and service channels to deliver a single Verizon experience across all customer touch points to jointly deliver on shared KPIs and business needs- Owned the partnership with cross functional teams and channels to define experience strategy for core journeys related to the sales, shop and activate experiences - Engaged with business partners, development and design teams to deliver omni experience solutions that help shape the foundation for improvement across all key customer journeys and strategic initiatives- Delivered customer centric, digital first, best in class omni channel experiences organized around shop and activate journeys, key moments and tools- Led multiple teams consisting of subject matter experts, stakeholders, design teams and developers to convert business requirements, process flows and use cases into a fully functioning user experience - Developed and managed roadmaps outlining and prioritizing the use case scenarios, customer journeys and features for the optimal omni experiences- Partnered with Research Team to develop and execute a plan for customer research and user testing of existing and proposed customer sales and shopping experiences- Developed and documented requirements that support business needs, solutions, designs and experiences - Partnered with design teams to develop transformational sales experiences based on customer feedback, research, user testing, multivariate testing and analytics- Drove solution development with key stakeholders from the channels and executed through the development teams- Solved complex problems by creatively using insights and influence to pursue the right solution to meet the intended vision, purpose and goals- Influenced channels and stakeholders to ensure that problems and opportunities are guided by research, user testing and the voice of the customer - Defined measurements of success and KPI tracking of new experiences based on forecasts

Basking Ridge, Nj

- Responsible for defining and leading the execution of strategic projects to transform Verizon Wireless Digital experiences- Responsible for developing strategies and roadmaps, implementing and managing design and functionality projects for verizonwireless.com that support growth initiatives and KPIs for the Internet channel- Held role of Project Lead for user experience, site usability and sales funnel measurement and performance - Evaluated current customer experiences and processes to optimize and deliver a best-in-class experience across desktop, mobile and tablet platforms - Conducted research to understand customer pain points and improvement opportunities- Analyzed data on traffic, click-through rates, conversions and sales, and voice of the customer to understand user behaviors and trends- Worked with Reporting & Analytics Team to analyze and identify optimization and enhancement opportunities to remove barriers to purchase, oversee the implementation of solutions and measure results- Developed forecasts and documented requirements to support maintenance level/tactical as well as large–scale strategic projects - Led large cross functional teams to develop transformational user experience solutions based on customer feedback, research, A/B and multivariate testing, and user testing, that drive incremental traffic, engagement, incremental online sales, call-in reduction, and customer satisfaction - Represented Digital Operations business goals and imperatives on high-priority and high-visibility projects- Guided working teams by managing the process, anticipating issues, removing impediments, ensuring stakeholder engagement and holding team members inside and outside of the company accountable- Used analytics to make data-driven decisions that will have a favorable impact on business KPIs- Provided Digital Operations senior leadership with regular program updates and results

Piscataway, Nj

• Accountable for driving improvements to the customer experience and conversion rates across desktop, mobile and tablet platforms with a focus on the checkout experience• Responsible for user experience, site usability and sales funnel measurement and performance • Led a team that drove optimizations identified by using customer feedback, user testing, multivariate testing and analytics• Reviewed merchandising and messaging, business rules, post-purchase experiences, customer touch-point strategies and system integrations to identify areas of potential lost sales • Partnered with Design and Information Technology Teams to develop and implement solutions for customer experience and process improvements

Basking Ridge, Nj

• Responsible for developing, implementing and managing design and functionality projects for verizonwireless.com that support growth initiatives and KPIs for the Internet channel• Evaluate current customer experiences and processes to optimize and deliver a best-in-class experience• Lead cross functional teams to design experiences that drive incremental traffic, improve conversion rates and increase sales• Partner with internal and external design teams to develop transformational sales experiences • Work with product and design teams to deliver high-quality assets for projects in a timely manner• Develop and submit business requirements, and conduct UAT and PIV testing to support maintenance level/tactical projects • Responsible for development and overall management of prepaid sales projects, pricing & product launches and act as the prepaid subject matter expert• Analyze data to on traffic, click-through rates, conversions and sales to understand user behaviors and trends• Track and monitor performance of initiatives and provide daily/weekly/monthly reports to senior management

Basking Ridge, Nj

• Responsible for the development & overall management of prepaid projects, pricing & product launches & act as the prepay subject matter expert • Evaluate opportunities for product development that will positively influence key performance indicators • Research & provide operational & risk assessments for new product & promotional proposals • Lead cross functional teams to bring new prepaid products & services to market• Marketing Ops lead for all aspects of the customer experience for the prepaid products on vzw.com - Lead for developing customer experience & requirements for new development & enhancements to My Verizon, the online activation path and prepaid sales path - Responsible for identifying opportunities to improve the prepaid web experience - Point of contact for ISO projects that impact prepaid products and services - Review and assess proposed process flows and page designs for prepaid web initiatives - Responsible for general maintenance of product content and support information • Provide support for prepaid products at National Retails, indirect agents and replenishment vendors • Partner with Marketing Communications team to develop all customer-facing materials (brochures, device packaging, etc) for prepaid products• Work with internal teams to develop internal & external communications such as training materials and product information documents• Provided direction to and effectively managed direct reports