• Launched an app that reduces mobile data costs automatically, 4 months from idea to launch.• +100k paying customers and growing• Led product, growth, marketing, ops, e-commerce, engagement loops• Won a 2016 Webby Honoree award in the Best Practices category• Repeatedly featured on the Mac App Store front page, the NYT, 5/5 review on MacWorld, and more.tripmode.ch

Member of the Mail & Calendar Business Unit leadership team• Growth: Growing the BU’s Annual Recurring Revenue (ARR) by multiple millions over the past 2 years, via a focus on monetization, distribution expansion, and scaling organic + product-led growth motions, which contributed to doubling the YoY new subscriptions rate.• Product: Defining and owning the product roadmap + operations for B2C and B2B: Multiplied the product releases output in H2 23, resulting in increased retention, contributing to a 30% YoY increase in subscriptions.• Marketing: Hands-on marketing strategies overhaul, in particular SEO, content, and promotions, 3 key growth levers: which leads us to 1st page search rankings on top keywords, thought leadership articles organically picked up by the press and influencers, + internally breaking the records with multi-millions revenue-generating campaigns.• Distribution expansion: Led a desktop apps expansion strategy to cater to a growing productivity audience, attracting record Monthly Active Users (MAU) within 1 month, with over 70 top tier media articles. Developed the 1st prototype myself.• B2B: Conducting a B2B strategy and GTM revamp, with market research through interviews and surveys, defining the business + product roadmap, and refining our Ideal Customer Profile (ICP), with the participation of many teams, incl. engineers.• Management: Reporting to the CEO + board, 8 direct reports across product and product marketing. Led a culture turnaround with a focus on velocity and user-focus, via empowerment, talent densification, meetups.

Setup and drove the innovation programme for a company specialised in aircraft communications solutions, from ideas to profitable product rollout.• In charge of setting up and running the strategy, roadmap, governance, PMO, staffing, internal engagement, partnerships, reporting to the C-suite.• In numbers: multi-million $ budget, +1000 customer insights collected, +30 internal stakeholders, +130 customer interviews, 889 insights backlog, 50 ideas prioritised in a hackathon, piloted up to 11 workstreams at the same time, +10 partners/suppliers managed• In methodologies: Blue Ocean Strategy training, Business Model Canvas, Lean startup approach, Invincible company, PMI PMP, UX Prototyping• In buzzwords: IoT, Drones, Nanosatellites, Quantum cybersecurity, AI, mobile, 5G, Free space optical communications, POCs and MVPs• In reality: a lot of hard cross-functional teamwork with engineering, product and LT, confirming business opportunities beyond the hype, iterating to reduce risks & uncertainty, taking data-driven decisions.Worked there as an independant Senior Strategy and Management Consultant

• Lead a team of 4, in charge of 3 brands on E-Commerce, E-Retail, Digital Marketing and Social Media• Defined the e-commerce/digital growth strategy and business-wide processes. Managed roadmap delivery, ops, partnerships, cross-functional projects between customer service, communications, mobile app design, operations.• Grew YoY online sales 5x, cut down digital ad spending costs by 4x, using startup Growth/Lean methodologies.

Innovation/UX Project Manager - Nespresso HQ, E-Commerce and Retail Innovation, CH‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Aligned departments that used to work in silos behind a single innovation roadmap, KPIs and RACI to accelerate the products time to market, by conducting cross-functional workshops. Prepared reports for the management team and steering committees.• Led operations, business requirements, agencies & e-commerce and IT teams for a new product launch in 36 markets.• Lead connected devices mobile app UX & onboarding, mobile payments innovation research, mobile UX projects for connected devicesInternational Innovation, Expansion & Strategy Analyst - Nespresso HQ, B2B/B2C Strategy, CH‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Planned the tech strategy, financial reporting, and partnerships for the retail expansion in new, exotic markets.• Defined the customer journey for a new market entry across multiple channels• Led an e-invoicing pilot platform in UK + US markets, to ensure cost savings and legal compliance, wrote business requirements and functional specifications• Industrialized ordering, setup, training, processes of a new NFC member card solution in +300 boutiques worldwide.Business Transformation Analyst - TCS, Digital Transformation Program, CH‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Defined the contact centre knowledge strategy and 3 transformation scenarios to increase first call resolution and decrease average handling time, co-lead the department's stream• Conducted a 360° UX review of the internal platform to reduce training costsBusiness Analyst - Adax Petroleum HQ, IS/IT, CH‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Supported the definition of an IT Strategy, vision and roadmap for the IS department

Developed HEC Lausanne's international outreach by creating partnerships with Bay Area graduate schools and universities

Development of a micro-donations iPhone app, released in April 2011 for the HEC Lausanne Business School 100th anniversary. This app supported non-profit, professional insertion organisations.

Assisted multiple Bachelor classes, helping students with hands-on assignments, support, and exams reviews.

• Designed and developed a social media reporting platform, and a training solution for event managers• Events management: research, planning, production• Wrote my Master Thesis on Knowledge Management in small dynamic environments

Built an app and custom content management system for the Junior Entreprise HEC, a platform where students can easily apply for jobs and stay informed about the activities of the association.

• ERP and CRM modules design and development• Set up a cloud-based Document Management System, making collaboration easier for the mobile workforce

• Events ROI analysis, Website design, Suppliers Management and Events Production for sports and cultural events, including the Nescafé Champs Open Snowboard competition in Leysin, and the first Nestlé Terrace at the Montreux Jazz Festival.